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Aditya Birla Group- An Inspiring Story, IMI Delhi

Jul 18, 2019 | 3 minutes |

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Some business groups and their activities unknowingly have a major influence on one’s life and Aditya Birla Group is one of them. With its branches in a variety of sectors ranging from fashion to telecommunication to cement, Aditya Birla Group plays a role in my life on a daily basis. Its fashion brands namely Forever 21, Pantaloons and Peter England cater to the clothing needs of my entire household. I am able to get both casual, fashionable as well as ethnic wear from these brands and return extremely satisfied after my purchase. I have been a subscriber of Vodafone Idea Ltd. and avail the services provided by it. The talktime and 3G and 4G services help in my day to day communication and networking between people. Instant Google searches, videos, and entertainment is all looked after by the fast 4G service of the network provider. Not only this, very recently, in a renovation work at my house, the entire framework was built using Ultra Tech Cement. I came to realise the importance of Aditya Birla Group and its products late in my life, however it has a far-reaching impact on my daily activities. Aditya Birla Group engages in several CSR activities like providing healthcare facilities to mother and children in remote villages, sustainable livelihood projects through establishment of Aditya Birla Rural Technology Park and vocational training centres along with creating model villages in Tamil Nadu, Chhattisgarh etc. In this way, they have fulfilled their duty and contribution towards the society and improved the standard of living of their fellow humans. The wide variety of products offered by them in diversified sectors plays a major role in my life and its daily functioning. It is my belief that challenges help a person grow and shape their personality, that is why I have always welcomed challenges instead of fearing them. In my first year of undergraduate study, as a part of the International Press in the IMUNC (International MUN Conference), I was faced with the challenge of both attending the MUN session and preparing the report of the day's deliberations in just 3 hours. With such a time crunch, it is nearly impossible to prepare a decent report, which includes writing articles based on the deliberations in the session, properly editing the same and arranging it in coherent and comprehensive manner to look like a newspaper report. Nevertheless, I did not give up. With proper planning, time management and sincerity towards the task, I quickly prepared an article on "Secularism in India" which was the core issue of the day's session and continuously worked for the remaining hours to submit my report. My dedication and hard work paid off when I was awarded "Best Reporter" award amongst the members of the International Press. This experience has had a deep impact on me and instilled confidence to tackle obstacles in my life with conviction and learn from the challenges faced. It also made me overcome my fear of public speaking and presentations further shaping my personality into a confident and avid speaker. This along with other college experiences have allowed me to obtain attributes such as self-dependence, sincerity and confidence that move towards achieving holistic growth. Thus, challenges in my life have always helped me in reaching my goal and will continue doing so.