Aditya Birla Group is an Indian multinational conglomerate, headquartered in Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. It has branches in multiple industries. Everyone knows this, as everything is available on Wikipedia. However, how ABG is influencing the lives of millions of Indians is untold.
One fine day, when I was watching my favorite TV show an advertisement popped up regarding the “Ultra Tech Cement”, and at the end of that advertisement, I saw a logo of Aditya Birla. I do not know much about it so I ignored it. Then, a later advertisement of “Birla Sun Life Insurance” came which also portrayed a similar logo at the end. All these advertisements portraying the same Logo caught my attention. As a curious young kid, I started googling about it and I was thrilled after what I saw. They have their origins in multiple industries from agriculture to Telecommunications, Chemicals to life Insurance. Many of their consumer products are known for their superior quality and consumer trust. Further insights into their other products such as carbon, chemicals, copper, etc. showed that their core values are clearly visible across their industries. Aditya Birla Group, a brand known for its superior quality is enriching many lives including mine as I type this article. It is not an easy thing to manage various industries and retaining the finest name of the Brand. One can achieve higher levels only through a strong will, focus, and vision that ABG has. Their involvement in social and economic development is remarkable. They reach out to millions of people with multiple campaigns like women empowerment, skill development, etc. touching everyone’s lives and going BIG on smiles.
Challenges
Life is like a roller coaster ride, all the slopes make the ride more interesting, so does the challenges in life. Every challenge that we face makes us more resilient and improves us. I have come across many challenges in my life but one stands out. It was my final year project during my graduation. It was something new that I tried which no one else did. My team and I faced many challenges during that and had to overcome with good teamwork. Our determination, focus, and resistance got us through this huge task. The end result when we overcame our challenge was amazing.