Aditya Birla Group has been at the forefront of Indian industrial evolution since its inception; it is a true Indian multinational corporation. Seth Shiv Narayan Birla established this enterprise in 1857 as a textile trading firm and in last 160 years. Ghanshyam Das Birla, Aditya Birla, and Kumar Mangalam Birla have been fundamental in the success of ABG. From building concrete infrastructure by its category killer brand “Ultra Tech Cement” to building people’s life around them, ABG has done a phenomenal job as a company.
As Mr. Kumar Mangalam Birla says, “Great businesses are never built on the quicksand of opportunism. I reiterate that, if living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for”, with this motto, ABG has been implementing sustainable business practices at all of its companies. Aditya Birla group has been very instrumental in my life, I bought my first sim card from Idea cellular way back in 2011, and since then, I have been a loyal idea customer. If we look at the need hierarchy of a social being, ABG has been fulfilling them at each stage. From the physiological need of basic clothing to the esteem needs of exclusive apparel brands, ABG has been with the wide array of consumers throughout.
Everyone’s life has been a unique set of challenges, the timing and gravity of difficulties vary. Thankfully most of my life has been a smooth sail but not all days are the same. It was about three months left for a very important examination for accounting studies in India. I was preparing well for the exam, studied diligently, gave mock exams regularly. Somehow, I failed to clear exams and couldn’t score as much to satisfy myself. So I thought to rethink as to the definition of “losing” and surprisingly, not scoring good isn’t exactly “losing”. What I do with it will perhaps define a loss better. So I counted my blessings, chalked down the future plan. Made some calculations of my weak areas in different subjects, worked over them strategically. One by one I got a stronghold over most of my weak areas. And for those I couldn’t, I tried to focus more on my strong pursuits. So I learned the importance of prioritizing and choosing the battles. I played on my strengths and always made a point to do better every next time.This instance gave me precious life lessons. The first lesson being I learned that if you work hard, it will always pay off.