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Aditya Birla Group - Big in my Life, Closer to my Heart

Jul 15, 2019 | 5 minutes |

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When a question is put to someone "What is Big in Your life?", the usual answers revolve around the success and failure that one faced during their journey.But, no one acknowledges the process they have undergone to reach that stage or the core values that they have gained even when they faced failure. Life is not about piling up on success or leaving our failures behind, its all about the journey we undergo and how we use these nuggets of experience to mould ourselves for our future endeavors. In my life, this simple concept has been the backbone to keep my calm in success or tackle my failures. Success or Failure is very subjective. In my life also, there have been instances that pulled me down. It is even more difficult to compose ourselves if we miss the target by a whisker. Missing to be the topper in my school just by two marks or falling short by 0.5% in other MBA exams or the struggles I faced to get my Internship. These goals were closer to my heart, so failing on them is not a position that I wanted to keep myself in. But, that is how life is. It always tries to pull us back but it is we, the sole motivator, to keep moving forward. So, what went right for me? Its the Process and Journey that we went through during the tough times. But, how do we do that? This is where Aditya Birla Group has been the biggest contributor in such times. The Power of 5, namely Integrity, Commitment, Passion, Seamlessness and Speed, will touch upon all aspects in the course we set ourselves to reach the goal.The decisions we make must be fair and honest to ourselves based on our strengths and weaknesses rather than pondering on the result.Irrespective of the outcome, we must be committed to our goal and focus on the process we want to move forward with.Its always the passion towards a goal that motivates us in touch times.Taking the help of others and creating a synergy with others will help us mentally and professionally. We must be active enough to keep ourselves updated with the outside competitions. This sums up my learning curve in this journey and whats more, I ended up in one of the top IITs in the country and passed with flying colours and then started my next journey with the top B-school in the country(Success!!). In other ways, We, knowingly or unknowingly, have been a part of Aditya Birla Group’s customer base. In fashion and apparel, Indians have seen a new trend after the introduction of brands like Louis Philippe as finest menswear, Van Heusen as workwear and Allen Solly as casual wear for men which have been go-to brands for many Indians, including me. Coming from a civil engineering background and work experience, UltraTech Cement is the most trustworthy and quality cement in terms of grey cement and ready-mix concrete (RMC). The Aluminium produced from Hindalco is used in the coating of mobile phones we use and the cars we use have tyres made from Birla Carbon. Small items like insulators we use in our homes to becoming the 2nd largest market in the telecom industry, the group has been a part of everyone’s life. The copper used in the Railways, which we use daily, is mainly supplied by this group. It has been a financial service provider to many families and corporates through Aditya Birla Capital Ltd. The multi-brand fashion store, Pantaloons, has become a one-stop store for all family clothing and accessories. The aluminium foil we use to wrap our food, providing solutions to farmers from sowing to harvesting, etc.. are some of the many utilities from this group. 0.1 million mt of UltraTech cement was used in the construction of Bandra-Worli Sea Link shows the trust in their products. Developing business taking along social responsibility is a great quality. The Aditya Birla Group has set-up over 4500 women empowerment groups, 18 charitable hospitals, 1000 bio-gas plants, mid-day meals, polio camps, skill training, and almost reaching 7.5 million people across 5000 villages is a remarkable feat. This shows the path for young business aspirants like me to know the importance of society we work for and understand the ways in which we can contribute within our capacity. At the end, I would say challenges are like pebbles thrown at you. You can dodge them, face them or use them as an opportunity to make yourself one step closer to your goal. I have gone through a lot of failures but every failure opens a new horizon and creates another opportunity. We just have to be patient enough to say “Hold on!!” and grab the opportunity as soon as it knocks on our door. So, Aditya Birla Group always stays closer to my heart like it has been "Big" in the lives of millions of people. #NMIMSMumbai  #ABGLPWooMeSeason2