ABG - Aditya Birla Group made its brand by living in everyone life with its products from cement used to construct our house to the mobile network, idea and now its Vodafone-idea. The company has created its brand, it’s been part with us seen 16 decades. It was started in 1857 with cotton trading, now it’s into every industry in 36 countries with 120,000 employees. I sometimes wonder in what it would be like without the company starting all these products long back by Seth Shiv Narayan Birla.
I remember me buying my first phone and the popular networks available were Idea and Airtel, the one which is affordable for everyone was idea. It even produces carbon used in tires to improve treadwear and rolling resistance and Birla copper, process copper, gold, and other chemicals including aluminum that are present in the things we use in our daily routine. Including Aditya Birla Insurance for every individual and it is into the textile and fashion industry. It has also launched Van Heusen, Allen Solly, Peter England, and Louis Philippe brands in India. It is also established its brand in the education sector starting Birla Institute of technology with a motto of knowledge is supreme power.
Their products reach to the people of all levels across the world with the best value. They also have community activities and cultural responsibilities Activity through Aditya Birla Center, focusing on rural development, education, health care, and sanitation in about 5,000 villages.
Aditya Birla has been a part of everyone life from a long time now and yes, it’s big in my life.