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Aditya Birla Group - Big is for everyone! - IIM Nagpur

Jul 16, 2019 | 4 minutes |

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Part A: Why Aditya Birla Group is big in my life? Aditya Birla Group, a name which instantaneously flashes the distinctive red logo in front of the eyes of every Indian. Being a multinational conglomerate operating in 35 countries, Aditya Birla Group has contributed in every Indian’s life some way or the other through their diverse subsidiaries in various sectors. Right from the old days when I used to watch Television while having dinner along with my family, an Ultratech cement advertisement would pop-up on the television screen, that was the time when Aditya Birla Group emerged in our lives. Be it the construction of a house, the clothes we wear, Cellular network or the financial services we are associated with the Aditya Birla Group. Knowingly or unknowingly, I have been linked to the products by Aditya Birla Group because of the trust I have on every product by this conglomerate over the years. From a customer’s perspective, a brand has significance in my life when I can trust the quality. Integrity and perfection are the vital components which Aditya Birla Group as a brand has made synonymous. As a frequent shopper, I would buy my casuals from Pantaloons, formals from Allen Solly, blazers from Van Heusen, winter wear from People, only to realize that all of these varieties that I have been using were all subsidiaries of Aditya Birla Group! The only similarity among these products wasn’t just the name Aditya Birla Group, but it was the unique quality and standard that was prevalent, which captivated me. Part B: How I overcame challenges to achieve my ambitions in life so far?  Challenges are faced by everyone in life, a kid in school struggling for marks to an old age person indulged in retrospection about his life only to find what life would have been if they had done that one thing which they never did. Both the things as mentioned above have in common is comparison. A kid is always taught to be better than others, to be best at everything they do, to do the best of the best things so they can conquer everything. The same kid grows up and eventually tries to follow the same path to success without thinking much about it and giving up all the ideas which once seemed important and interesting to him only to realize it’s too late to achieve what he dreamt. Thinking plays an essential role whether you can achieve a goal, but positive thinking ensures half the goal is achieved. A person worried about his health instantly start feeling better when a doctor tells him not to worry about the disease it’s recoverable even though not a single dose of medicine has been taken because the doctor gave an optimistic opinion. The power of positive thinking helped me in becoming a better version of myself. Everyone talks about being positive, keeping a positive attitude, and ten other things with positive in it. But how many of us are able to apply it in our real lives is the question. As humans, we tend to identify ourselves with all the negative and pessimistic thoughts because of the structure of society we are surrounded with over these years with all the comparisons, judgments, perceptions which are in reality not true. Truly believing in oneself could be a little difficult, but the idea is not to become boastful but to help oneself in building patience without worrying much about others perception about you. As does the Aditya Birla Group with maintaining integrity in the business, I maintain integrity with myself by being honest to myself without despairing by thinking about the challenges life throws at me.