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Aditya Birla Group - Carving Its Names On Hearts | Prashant Sharma, IIM Visakhapatnam

Jul 10, 2019 | 4 minutes |

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“Life will keep throwing the stones. And you must keep finding the diamonds.” Life can be outright difficult sometimes; it can shake you up, it can test your patience however if you are willing enough to face those challenges, confront them, then you are tough enough to win over those challenges. I belong to a middle-class business family, I was an average student till my high school and never really thought of excelling the academics. This gets continued until the first year of my graduation. Then due to some financial issues, my father was forced to close his well set-up business, and my family was in financial distress. I was spaced out of my mind for a month; I realised complaining never makes anything better but screw up the things more. I decided to support my family and started working since 16. I began to work hard on my studies and became more mature. Hard work paid off, I scored 93 % in my 4th Semester and scored perfect 100 in 2 subjects. I learnt to manage and prioritise things. I worked 4-5 hours a day and managed to take out time for studies. This made me persistent. Things improved eventually, I learnt that “might not be tonight, tomorrow or next day, but everything is going to be okay.” I got a golden opportunity to work as Audit Associate in EY (getting into Big 4’s was a dream come true for me) I learnt a lot of things from my work experience, but later figured it out that I wanted to pursue MBA to shape my career further. It was again a very challenging task to prepare for CAT with a 12-13 hours hectic Job and 5 hours of travelling daily “But every obstacle can be an opportunity”. I took this up as a challenge and started preparing for CAT, reduced my sleeping hours from 7 hours to 4 hours, started studying on weekends for 10 hours a day and with my constant efforts, finally I made it to the “SUNRISE IIM”. I learnt that dreams could come true if we dare to pursue them. “Tough Times Never Last, But Tough People Do!” (Schuller) Why is Aditya Birla important in our life? From wearing “Van Heusen” Formals on the first day of orientation at work to getting Mom’s food cooked with love, healthy and fresh with the help of “Freshwrapp”. From using the Super-fast “Vodafone-Idea” 4G network to get in touch with our loved ones, to our everlasting trust on “UltraTech Cement” for making our dream home. Aditya Birla Group has been present everywhere in our life. Not only it has impacted our lives through its products but through its active humanitarian efforts to contribute to society. A large no. of people (including my close relatives) were extremely affected by severe cyclone “Fani” in Odisha, Aditya Birla Group extended its support for relief and restoration work by donating Rs. 50 crores. Aditya Birla Group has a huge contribution to the economic development of the country. It operates in 35 countries across the globe with a leadership position across all sectors. It has a significant contribution to the GDP of India. Not only it has assisted infrastructural development by building its various businesses but also created a huge employment opportunity for the people in every sector. As India is moving towards 5 Trillion economies, Aditya Birla Group, being one of the largest conglomerates in India, would have a crucial role in it. It would play a significant role in more Job creations, Increased Investments, Increased Exports, which would help our economy to grow faster towards our goal of 5 trillion. Aditya Birla Group will be a vital part of fourth Industrial revolution in India. It is somewhere touchdown our lives, connected to each one of us and will enact to drive the nation a step closer to its goal.