Aditya Birla Group , that has touched lives of millions is a premium global conglomerate , is headquartered in Worli , Mumbai.It is also in the league of Fortune 500 with various sectors like Financial Services, Chemicals industry, Fashion and Retails business, Textile and Mining to name a few. There is hardly any person who would have never used its any one of the services and very hard to find those who would not have been a part of its fashion industry. Aditya Birla Group has a fashion brands like Pantaloons which has been in limelight since our childhood and the brand is still going strong. It has provided the people of India with something of a comfort in its products. If we talk about Idea cellular which is one of its products, the brand has helped people to connect far and wide. Although , the Airtel went strong, the Idea hasn’t lost its business in the country and still provides network which is better than others and is spread in almost all parts of the country. Talking about my experience, brands like Van Heusen and Allen Solly are some brands I have always depended on. Coming from Himachal, I would still find its stores spread in the whole state with easy accessibility. Pantaloons on the other hand even helped me when I was working in an IT company, and the usual team gifts to anyone who had a birthday would be a pantaloon gift card, which make it joyous present for the team mate. Thus, Aditya Birla Group is a company that is anywhere and every where and has proven its worth through its products.