An Indian multinational conglomerate that operates in 35 countries with more than 120,000 employees worldwide, Aditya Birla Group is something every Indian takes pride in. 162 years of existence and still counting. The group spans across a wide range of interests; viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.It is headquartered in the financial capital of India , Worli Mumbai. The group had a revenue of approximately US$44.3 billion in year 2018. It is the third-largest Indian private sector conglomerate. The group shows a strong presence in non-ferrous metals UltraTech Cement is India's largest cement company. The group is the largest manufacturer fibre and textile worldwide. It operates its textile business from India, Laos, Thailand, Malaysia and China. Allen Solly, Van Heusen, Peter England and People are famous brands under the group, and also multi brand fashion retail chain Pantaloons. Commencing in 2001, Planet Fashion under ABG now has more than 150 retailers in 100 cities throughout India.The Group's retail store enterprise, Madura Fashion & Lifestyle – is one of the strongest developing brand clothes. Van Heusen, Allen Solly, Peter England and Louis Philippe are global marketing brands. In the Telecom Sector, Idea Cellular accounts for a third of the group's market capitalisation. On 31 August 2018 Idea Cellular completed its merger with Vodafone India and thereby became largest telecom company in terms of subscribers and revenue.Under the umbrella brand of Aditya Birla Capital,the group opeartes all the financial services. It has built a strong presence across life insurance, asset management, lending, housing finance, equity & commodity broking, wealth management and distribution and online money management portal.
When I was in my 10th standard, I wanted to buy a present for my father. And the best I could think of was bringing a Peter England shirt. It gave me immense happiness when my father loved my choice of the present. I was so happy to be appreciated. Certainly, the brand had made a mark early on in my life. Whenever asked from where I wish to buy dresses, Allen Solly and Van Heusen used to be my set of choices. I remember wearing a white Allen Solly shirt gifted by one of my relatives , four days straight to my tuition classes. When I joined my under graduation course at KIET, Ghaziabad I could not figure out a better network than Idea . I remember that only Idea had good service in the nearby places as well. I have still not been able to find a much more consistent service than Idea's . Changing phone number is something I never think of. I strongly believe in the fashion and retail brands of Aditya Birla Group. Be it buying the best formals for my B-School or presenting myself well groomed for an interview. A message of SALE at a Pantaloons store nearby is enough for me to rise to insane levels of elation. I shop my heart out at such days. Even to this date my friends always take to Van Heusen or Allen Solly stores on my birthdays to make me choose my present. Needless to say, my wardrobe is full of dresses, tops, jeans, bellies , heels , kurti , palazzo and a whole lot of clothes from these brands. I adore the ethnic designs by the brands. The comfort in the collection is commendable. The fitting offered has always required minimum or no alteration. I always look at the brands from Aditya Birla Group to satisfy myself with the best possible clothing I can ever think of. I wish the group continues to deliver on the hopes and aspirations of customers, like it has always done. And yes, I wish my friends call me on the same no. all my life.