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Aditya Birla Group - Delivering Superior Value Since Time Immemorial | Yash Ramani, XIMB

Jul 18, 2019 | 4 minutes |

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Why Aditya Birla Group is big in your life? After thinking a lot about how to start this article, and deleting the first few lines almost twenty times, I finally decided to share the first question that I asked to myself before starting this article, and it was “What is the first ABG product that I used in my life”? (and as it was a challenge, so looking at ABG’s website and getting some hints about the brands that ABG owns was not an option), So I started thinking about it, in reverse chronological order from Van Heusen to Peter England to pantaloons and a few others, and I finally ended on Vodafone Idea Ltd. , as I am using idea networks since around 10 years, the time when I got my first mobile phone,  and currently also I am using the same network. So finally after ending on Vodafone Idea I decided to look at ABG’s website, and the result was,“ I lost the challenge”, as the answer was “Freshwrapp”, so this is the importance of ABG in my life, I have been a part of ABG family since the very early days of my childhood, and even now in my B-school, as I wear a Peter England Business Suit, in formal events held at my B-school. Another reason why Aditya Birla Group holds special importance in my life is the lesson it taught me, that is the importance of social contribution, while surfing on the internet or while reading I  regularly come across articles about Corporate Social Responsibility (CSR) and sustainability contributions of ABG to our society, and I still remember the day when got myself registered with an Non-Governmental Organization (NGO), and decided to contribute towards the society, and what this contribution gave me in return was a lot of satisfaction with another reason to live for.
How you overcame challenges to achieve your ambitions in life so far?

Our Greatest Glory Is Not In Never Failing, But In Rising Every time we fall. -Confucius.

 30 May ’ 2013, one of the biggest days of life, the day on which Class 10th CBSE board results were declared, and I eventually managed to pass in Mathematics, and partied really hard thinking that I will never have to study this subject ever in my life, but things were not as easy as I thought, as I was exposed to a whole lot of people with the opinion,  that going with commerce without mathematics as the optional subject is synonyms to purchasing a bulb in a world where electricity is yet to be invented, and all this kept going on till the day I finally made my choice of going with Commerce with Entrepreneurship. A completely new journey began in my life, especially academically, as from being a student who just passed the examinations or even fail sometimes, I was now among the top 3 students in our batch, and the same performance replicated in Class 12th Board Examinations as I scored the second highest percentage in our whole batch of commerce students. But because every good thing comes to an end, it happened the same way for me, when I started preparing for my B-school entrance examinations, as it was the time when “Mathematics” was once again introduced in my life, and that streak of low scores (sometimes even in negative) began once again, but this time rather than giving up on it, I responded to it, in a different manner, and decided to accept this challenge. In the starting it was quite difficult, because the scores were not improving, and although my effort was highly increased but my academic level or academic understanding for mathematics remained constant, as it is not possible to increase this variable in such a short span of time, so to work on it I enrolled for another coaching with my regular classes, just for Mathematics and that too by one of the best teachers of our city. After a few months things were improving for me but not that satisfactory as the D-DAY was knocking the door, and that was the time when I integrated all my efforts on a single goal, and finally gave my best shot on the day of exam, and the result that I got from that effort was, entry in one of the top B-Schools of the country “Xavier Institute Of Management, Bhubaneswar”.

#XIMB #ABGLPWooMe