Why Aditya Birla Group is big in your life’
Aditya Birla Group, one of the largest Indian Multinational Conglomerate, through its operations and initiatives spanning across the five continents, has not only impacted the lives of its 1,20,000 employees, but it has touched the lives of billions of people like me all around the globe. From Freshwrapp in the kitchen, to Vodafone-Idea in our Mobile phones to the cement used to construct buildings & houses, to the most famous fashion brands lining up the closet, Aditya Birla Group is present in all the spheres of our lives.
Aditya Birla has been growing from strength to strength since its inception in 1930s and has been become a huge Brand in itself. Some of the largest & the most trusted brands like Ultratech, Vodafone Idea, Grasim Industries, Aditya Birla Capital have been directly or indirectly positively impacting our lives in a huge way for many years. In the Fashion Industry, no brand comes even close to Aditya Birla Group and its vast array of brands. The brands are positioned in such a way that it caters to people in almost all the demographics. From its ultra-premium Brands like The Collective, Hackett London, Ted Bakers, Ralph Lauren to Premium Brands like Van Heusen, Louis Phillipe to brands for Gen-X & Y like Forever 21 to brands for middle class like Pantaloons & Peter England, the Group has made sure that Brands have depth as well as the width so as to cater to the needs of all those who aspire to be connected to such a huge name in the industry.
Apart from these known brands, the Group has been working very efficiently in the background with its products like Copper, being one of the biggest suppliers of Copper to the Indian Railways and Carbon Nanoparticles for the Tyre industry making it safer and more robust and in turn creating an impact.
Apart from taking care of its direct stakeholders, the Group has been focusing on improving and touching the lives of many more through its various Sustainability and Social responsibility initiatives. Being the worlds largest recycler of used beverage cans and focusing on recycling, reusing and conserving water through Water Harvesting for its daily requirements, the Group has been playing its part in Sustainable development of its surroundings. As a Socially responsible and a caring corporate citizen, the Group has been reaching and helping more than 7.5 million underprivileged people across the globe through Schools, Hospitals, livelihood projects and Self-Help groups. Thus, Aditya Birla Group has been playing a huge role in my life & in the lives of billion others improving the quality of living at each step of the process.
How I overcame challenges to achieve my ambitions in life so far
Challenge is the pathway to engagement and progress in our lives.My very first challenge in life was to survive a boarding school. Parents are a child’s most natural support and best role models to learn from and this is something I was being separated from very early in my life. The times were tough and surviving seemed hard but boarding school has been an integral part of my life as it changed me a person. Living with peers of my own age, round the clock, taught me how to get along with people and compromise. A variety of characters and interests were accommodated and tolerance, patience, compromise in a regulated environment were few of them. I had learnt how to perform many domestic chores and complete school assignments independently living in a diverse, close knit community. I become expert at managing my time, money and resources. This is how the biggest struggle in my life actually made me self-reliant, developed my character and made me flourish in the rich culture of learning, friendship, arts, athletics and intellectual discourse. These are the traits that have actually helped me grow as a person and achieve my ambitions so far and are going to stay with me for life.
Getting into a good university for my graduation was another challenge but always being focused and consistent got me into The University of Delhi which was a huge achievement in itself and required a lot of hard work and determination. The most recent challenge that I faced was taking admission in a prestigious business school. Also, there is a certain stigma surrounding the level of competition and difficulty of entrance exams. To overcome this challenge, I decided to compare my current performance only with my past performance and not get bogged down by the score of others. I think competing with myself is best way to achieve my ambitions because I want to be a better version of myself everyday. This is what sets me going.
The truth is, that achieving our ambitions is not easy, it’s all about the fight we are willing to put for it. The key to it is believe in yourself, take on your challenges, dig deep within yourself to conquer fears. Never let anyone bring you down. You got to keep going.