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Aditya Birla Group, Enriching our lives

Jul 15, 2019 | 2 minutes |

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Aditya Birla Group carries the legacy of India. With a wide portfolio ranging from clothing to chemicals to metals, Aditya Birla Group as a conglomerate has helped build and define India over the past 162 years. There are so many brands belonging to ABG that have a direct and indirect impact on all of our lives. Most of the products that we use have some part of ABG attached to them. Products manufactured by ABG such as plastics, tires, rubber products, paints have a direct bearing on our lives, in all the products we use to sustain and enrich our lives. The fashion brands under Aditya Birla Group like Louis Philippe, Allen Solly and American Eagle have a particularly important role in my life. I really enjoy the feel of well-tailored formal clothing from Loise Philippe, while the shoes from Allen Solly have helped on many an occasion, be it formal, casual or sports. The feel of American Eagle, the quality of clothing just has an indescribable touch to it. Many of the daily cosmetics and chemicals that we use are derived from the core products manufactured by ABG, and they will continue to influence our lives. Peroxide, which is manufactured by one of the joint ventures of ABG has huge applications in the manufacturing of pharmaceuticals. The core business of ABG, Hindalco has helped in creating a comfortable consumer life, helping manufacturing so many products that we use that contain Aluminium and Copper. I believe ABG already plays a huge role in each of our lives and will play an even bigger role in the future.