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Aditya Birla Group-epitome of make in India #IIMROHTAK#ABGLWOOME

Jul 15, 2019 | 2 minutes |

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ABG feels like a part of my life in many ways as I have been using many of their brands since my childhood such as Idea Cellular, Pantaloons, Allen Solly, Van Heusen, and more. Although, one of my closest experience with ABG was my visit to Grasim industry in Nagda. It is the only integrated linen factory in the nation with state-of-the-art facilities equipped with latest spinning, weaving and finishing machinery from Switzerland and Italy. A leading player of the domestic linen and worsted yarn segment, the company has significantly revolutionized the Indian textile market by popularizing linen in India across a broad customer base with its brand "Linen Club". India is a famous country for textile industries, Company promoting Linen in India as well as other countries as a fabric with European Confederation of Linen. The industry had world-class machinery, and Linen produced is no ordinary fabric, it is a perfectionist's material. With foreign companies coming to India with its products, I was proud to see an India company producing clothes of international standard. Being a part of Student Tailored and organized retail Enterprise in IIM Rohtak, providing all the basic necessity to students from confectionary to daily need products. I have gained experience in retail as well as made an impact as a student to generate a big idea to service my fellow student’s irrespective of time constraints and making their life easy while making sure they get all the facilities over the campus. MBA surely give you a view of the management scenarios and problems but working with such an organization which makes an impact to the students and at the same time which teaches you the business had a significant impact on my learning which includes integrity and honesty towards your customer.