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Aditya Birla Group - Fashion, Technology & Sustainability #IIMTrichy

Jul 15, 2019 | 3 minutes |

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Aditya Birla Group is big in my life because : Aditya Birla Group is a multinational conglomerate of Indian origin, which has a significant presence in the market through the work it has done in the fashion industry, the technology sector and the area of sustainable development. This reputable company has been impacting my life in numerous ways which I haven't really given a thought to until now. From buying my clothes from Pantaloons and looking good even without trying to , gifting my mother the trendiest of clothes from Forever 21 with the earnings I made for the first time in my life through photography and then seeing that smile on her face, selecting my formal clothing from Peter England before getting into my dream business school that is the Indian Institute of Management Tiruchiraplly, Feeling the happiness after being gifted with a Van Heusen Tie from my father after closing my first client in the family business, to using a US-based AT&T phone for about three years, incidentally this large company has been a part of my life in some way or another. These products have not just provided me with value but also with memories that I can connect to with different points in my life. Companies such as these make their presence felt in our lives not just by the convenience that they provide us with but also the work they do for the environment and society as a whole, and I am honored as well as excited to be associated with them and am sure that I will continue to do so for a long time. Not giving up hope is the main agenda. I'm Aditya Sethia and I was pursuing science in my 12th standard (HSC), and preparing diligently for the IIT – JEE mains exam when my family was hit with a financial crisis, my father had just quit his job to pursue his passion for doing business and the financial situation in our home was very tough in the initial stages of setting up the business, I remember that we had to sell our car just to fund the business, it was a difficult time in my life and my family’s life as well. But that is when I decided that giving up hope is the worst possible solution to the problem at hand and something has to be done. So I ditched the idea of being a full-time engineer and decided to pursue commerce so that I have time to work with my father in the business and also at the same time become academically prepared to handle the business efficiently in the future, I managed to get a rank of 33 in my state in the common entrance exam for the B.COM Honours course and secured an admission in the best institute for the course (Bhavans Vivekananda College) with a nominal fee, then my father and I worked hard to get suppliers, convince clients, produce their order and get it to them, and I also worked had a hard time academically due to the lack of time for studying. It’s been more than 3 years since the inception of our business, and now we are a successful packaging firm with significant goodwill and a lot of growth prospects, I have joined my dream MBA college and I’m proud of where we are today considering where we were 3 years ago. The biggest lesson this has taught me is that keeping your hope alive in the darkest of times is always the best solution to the problem.