Diversification is the key towards proactive growth strategy. It increases brand recall and reaches customers of various segments, targeting customers of various demographic and psychographic backgrounds.
A multinational conglomerate which has been evolving, growing and getting younger. Such an evolution is being felt tangibly with its new logo and intangibly with its expansion and changes.
Outperforming itself, growing in size and building a strong foundation of stakeholder value creation since 1857, Aditya Birla Group is a personification of aspiring lifestyle of the country.
Its presence can be felt everywhere in our day to day lives. Be it financial services or fashion or carbon black or cement, it has become a huge part of our lives. Even through their communication strategies with the customers they have been able to engage and win the trust thereby increasing the customer lifetime value. Through hashtags like “#ChanceNaLoUltraTechLo”, they have tried to re-enforce the credibility of the brand during the stage of the customers when they are evaluating their alternatives.
Aditya Birla Fashion and Retail Division has been a major part of our lives being the epitome of fashion and trends. It has been the one stop solution when we need to buy trendy casuals in Pantaloons for classes or movies or brunch with friends. It has been our lucky charm when we wear a Van Huesen shirt during our interviews, presentations or an important meeting. All our appetite to wear the latest trends and get varied colours options is fulfilled when we enter the Forever 21 store. When we thought we got it all, Aditya Birla Group gave us The Collective, a super-premium collection with its breadth of exclusivity.
After the partnership of Aditya Birla Group with Vodafone Group, we carry the brand in our pockets and fulfil all our needs with a click of the button with its amazing network.
The value added by the organization through their excellence in management and operations is felt in our daily lives and has become a brand which starts our day and stays with us like a friend the entire time.
The road till here has not been easy given the different kinds of sectors the group is in. But Aditya Birla Group has risen over all challenges to get what they wanted.
Challenges are just opportunities which need to be tapped. We face challenges in every stage of our life. At one point of time, even getting up and walking was a challenge. But we learned how to run in this rat race that we call life.
In school, the subject I dreaded the most was mathematics but as the time passed I learned how to use the concepts and improved. When I was a little relived after school that mathematics is not going to be with me, CAT hit me. Quantitative Aptitude was an important section in CAT and it would affect my dream to pursue MBA from a top business school in the country.
I was scared and tired to even open the mathematics books again. But I knew I had to make it happen. I went through different books, watched Youtube videos to brush up my concepts and took help from experts. It wasn’t easy for me to get back to geometry and trigonometry again.
Whenever I gave my mock tests, this was the section I was lagging behind always. It instilled a fear of failure and self-doubt. But I was determined to achieve my dream and practiced more to get a satisfactory score.
With perseverance, passion and commitment I continued to improve in my mocks, but they weren’t good enough to get a good score in CAT. Also, I couldn’t just focus on one section, I had to keep improving and practicing other sections too.
I prepared a diary where I gave daily tasks to myself and at the end of the day I would prepare another diary where I compared the success. This gave me discipline and instilled a sense of competitiveness with myself.
After this I was able to steadily improve in my mock tests and finally after getting a satisfactory percentile, I was able to secure my position in a premier business school of the country.