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Aditya Birla Group: Impacting our lives 'the BIG way' - Pranika Pahuja, NMIMS Mumbai

Jul 15, 2019 | 3 minutes |

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ABG has impacted our lives in manifold ways. They have a gigantic brand presence in the world. Be it through their fashion and retail business or their contribution to Indian railways through their copper business, ABG contributes to our daily lives in multiple ways. Belonging to the millennial generation, keeping up with fashion is of great importance for us and brands like Pantaloons, Van Heusen, Allen Solly, Forever 21 cater to our wants of stylish yet affordable fashion with quality product offerings. Allen Solly and Van Heusen (ABG’s in house brands) cater to working professionals’ formal and semi-formal wardrobes. Since we prefer online shopping for its convenience and ease the group fulfills these needs through their online channels. Pantaloons is a one stop shop that offers a wide array of brands across various product lines and with regular offers that makes them an obvious choice for students like us. Also, their cement business under Ultra Tech Cement limited is directly impacting the country’s infrastructure quality. They have a broad reach throughout the country and provide one-stop solutions for all primary construction needs of the individual home builders. Hindalco Industries Limited, the metal flagship company of ABG is also seen in our daily lives through its foil and packaging products like freshwrapp and superwrap. Vodafone Idea Limited is a leading telecom service provider and connects people across India. Aditya Birla Idea Payments Bank Limited (ABPB), the digital bank is also increasing its visibility by offering innovative banking features like mobile number as bank account number, ‘One Bank PIN’ across wallet/savings account/BHIM ABPB UPI, cashless transactions and interactive bank statements.  Getting in a good B-school is challenging and the 2 year MBA programme even more so. But doing an MBA was an ambition that I wanted to fulfill. Hard work, perseverance and discipline are the values that I have inculcated in my life. Whatever a difficult situation demands from me I never compromise on these values and believe in myself to overcome them. I have learned not to be afraid of failures. Failures have taught me a very important lesson of how to bounce back when down and out. Most importantly it is about never giving up and trying each and every day to reach the end goal. Nothing beats the power of knowledge. If I am unsure or I feel that I don’t have the required information to take a decision, I try to educate myself from all mediums possible- be it my peers or people who have subject matter expertise in that field. Time management is also a skill that I have developed in the past that helps me to be on track and not lose sight of the end goal. If I plan my time well, I feel that I am in control of the situation always and don’t have to panic later. Timelines and milestones give clearer picture of the progress that I have done and helps me map out the next course of action. Being organized and on top of the game helps reduce anxieties about the future and helps me make good progress on the task at hand. #NMIMSMumbai #ABGLPWooMe