Aditya Birla group, a name which appears almost every 10-15 minutes when I am out either roaming around any city or travelling to distant places. Their presence can be felt almost in every field and wherever we go, be it telecom, textiles, fashion, construction, fertilizers, etc. They’ve placed themselves so well in the market that its impact is seen everywhere.
When we think about the telecom industry, the tagline of “Get an IDEA Sirji” is that one tagline which always comes to our mind. It has been so much popular that we started using it in our day-to-day life in any situations wherever it fits. In textiles, Grasim is a brand which we all remember and at some point of time, most of us have wore clothes which were tailored of Grasim Company.
Moving on to fashion sector, we all are very much familiar with the names of brands such as Van Heusen, Louis Phillip, Allen Solly, Peter England, Forever 21, Pantaloons, etc. These are all a part of Aditya Birla Group and they manage them through exclusive brand shops or a multi-brand outlet.
Aditya Birla Group has also been into construction material manufacturing. Cement brands like Grasim Industries and Ultratech Cement were both a subsidiary of Aditya Birla Group. Later on those two entities merged to form the biggest cement manufacturing brand under the name of Ultratech Cements.
It’s not that the Aditya Birla Group has marked its presence and effects in the urban areas only but they’ve also marked their presence in the rural and agricultural sector. They have a fertilizer brand named as Indo-Gulf Fertilizers and it is one of the leading fertilizers brands in the country.
Under the name of Hindalco Industries, they are in the business of non-ferrous metal products as well. They even own a mine in Australia called the Birla Nifty Copper Operation (Nifty Copper Mine). In 2007, they’ve also acquired a company called Novelis for US$6 Billion and this joint venture has become the world’s largest producer of Rolled Aluminium.
Just like how Aditya Birla Group had to face problems upon inception and they fought their way through all the ups and downs and reaching to the top just because of the sheer grit and ambition, being born in a middle class family, we always had to look for the most economically feasible option and our decisions were mostly based on how it will affect us economically. We mostly had to let go the best option which we had because of the economic effect that it would impact on our lives. We had to face many such challenges that we had to choose between cash crunch and the best available opportunity for us.
There was a time when I was aiming to be a doctor. I even dropped one year for the preparations after my 12
th, the result was same and I was being offered admission in a private college on the basis of the rank which I got in my exams. We knew that our family can’t afford sending me to a private medical college and bear all my expenses there. The bank was reluctant to give a loan for a private medical college without any collateral because the amount was too high and we didn’t had any collateral which was a fit for the requirements of the banks.
That was year 2012 and my dad was to retire from the service in 2015. I had to take a decision whether I will drop one more year and risk many things or take admission in a normal graduation course and go on with the life and achieve a different goal. I chose the latter one and did my graduation in English. In 2015, just after I completed my graduation, I got selected in one of the leading private sector bank as Assistant Manager and started working there.
After working for a while, I felt an urge of pursuing higher education, so I resigned and chose to pursue MBA and here I am sitting in the hostel room of one of the leading MBA colleges on India and writing this article. I hope one day my grit and ambitions too take me to the level of achievements which I am aiming for just like the Aditya Birla Group. With this I end my article and I hope you enjoyed reading this. Peace out!!