Small is the new big, details are the new simple, ABG is the new necessity. The emotion that a child feels when he receives his first chocolate, the emotion of buying your first car or that of connecting with your loved ones. ABG is everywhere around us. It is not a brand, it’s an emotion. In the wee hours on a Friday morning my mother is busy packing my breakfast from the ingredients which I purchased from More Supermarket. That very moment I receive a message on my Vodaphone number in response to my father’s retirement plan guidance. Nothing to worry about. After all, Aditya Birla Financial services were taking care of it. I quickly put on my Allen Solly Shirt and booked a cab to cross the Bandra-Worli sea link. On my way, I can see mammoth twenty-floor buildings built by ABG which helps realize thousands of corporate dreams. I enter one of these sophisticated and elite corporate offices with mixed feelings. Seeing the brisk walk of employees in full business formals and the flamboyant attitude of the star performers have already started to give me chills down my spine. Too much for the first day at your dream organization. After getting my first salary, I knew that buying a Louis Phillipe was a far-fetched dream. It is situations like these that motivate us to give our best because you miss 100% of the chances you don’t take.
Somehow, no matter where you are what you are doing ABG is making our lives simpler and better. It is a 24/7 chain of value addition in the lives of the common man that makes ABG big, better and the best. It is big in the small things. Even when I am writing this article, Hindalco’s aluminum cover on my smartphone provides a seamless experience. We might not acknowledge their presence now but we will miss it when it’s not there. Empowering dreams, connecting people and sustainable living; It’s indispensable, It’s the Aditya Birla group.
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