The name “Aditya Birla Group” strikes to the mind first when we talk about the most successful Indian conglomerates. The group has been operating since 1857 and is present in 35 countries with more than 120,000 employees worldwide.
ABG touches millions in the world. It is unlikely to find an Indian who has never used a product, or travelled on a road or visited a site where ABG has not contributed in some way. Its presence in our life is massive. It is present in viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
Starting from the place where we live in, our home, which is primarily made up of bricks & cement. ABG contributes in the building of our sweet home by contributing in the form of UltraTech Cement, which is India’s largest cement company. The group has a major contribution to the various industries as well in the form of non-ferrous metals & carbonblack.
The group has textile business and it is the largest producer of Viscose staple fibre. Its textile is famous worldwide. The Aditya Birla Group’s retail store enterprise – Madura Fashion & Lifestyle – is one of the strongest developing brand clothes corporations throughout The Indian subcontinent. Global marketing involves brands like Van Heusen, Allen Solly, Peter England and Louis Philippe. The group has kept its presence in the telecom service in the form of Idea cellular which later merged with Vodafone India to become largest telecom company in India in terms of subscribers and revenue. Aditya Birla Capital acts as the brand for all the financial services of ABG.
So from the above details, it is evident that Aditya Birla Group has its impactful presence in every sphere of our life and it is inevitable to escape from using any of its products due to which we can say that “Aditya Birla Group is big in our life”.