Kamtam Sampath Kumar – IIM Nagpur
Why Aditya Birla Group is big in my life?
During my childhood, while I was watching cricket on TV, there used to be an advertisement of telecommunications company Idea cellular starring Abhishek Bachchan. I still remember the advertisement because they used different concepts to market “Idea cellular.” Their tagline was “An idea can change your life.” It helped them to penetrate the market easily, even in rural areas. Their taglines were so catchy that I used to repeat the same lines in school. I was personally connected with their advertisements. Today in my MBA, I want to pursue marketing as my specialization. I believe that one of the reasons for me to take marketing is because of these advertisements of Idea cellular which are stored inside my subconscious. So, in future, if at all I am designing an advertisement campaign I will have to think about something which can override the memory of Idea cellular advertisements from my subconscious and fill it with my advertisements. One fine day I would like some person to feel and write about my advertisements in the same way as I did with Idea cellular advertisements which will give me professional satisfaction. The kind of creativity and innovation showed in the advertisements of Aditya Birla Group’s products is not only limited to Idea cellular. This is why the Aditya Birla Group is big in my life.
How I overcame challenges to achieve my ambitions in life so far?
I would like to tell you about the situations which made me ready to face any challenge in life without pressure. In my graduation the first year, I was just like any other person pursuing engineering. I was confused, had no idea about life, and used to constantly worry a lot about my future after graduation. Then I was selected into the most active student body in my college. Over there, I was able to see the difference in skills and attitude of people. I felt that I don’t stand a chance against them in terms of communication skills, and I lost my confidence. But I started working on my skills day in and day out, and I proved myself by getting most of the sponsorship for a technical fest without any contacts, and along with that I handled entire resources and logistics for that fest. After proving myself, I was made the chairman of that student body. In my term, I had specific goals of getting laurels to my college while continuing the excellent work which we were doing. I was able to drive my team to achieve the targets which we set in our AGM. This exposure thought to me that nothing comes easy in life and gave me confidence that I can achieve anything in life by upgrading my skills time to time through constant learning. I strongly believe that I was able to achieve my ambition of getting into an IIM for MBA only because of the challenges I faced during my graduation.