Does a subtle presence of something over a billion people make it big? It most definitely does! From the house that you sleep in to the roads that you traverse, from what you wear daily to that expensive suit you have kept for a big moment in your life or simply informing your family over a phone call that you would be home late- there’s one name associated with all of these without us even knowing how much a part of our lives it is. Yes, I am talking about the Aditya Birla Group!
Aditya Birla Group is a multinational conglomerate which has become an integral part of many lives like mine and is known worldwide for delivering the best. I have been a customer of Vodafone Idea for a very long time now and it assures a stable mobile network even in the most remote location, there is an element of trust associated which we, as consumers associate with the brand. Can one think of a day now without having a phone which at least allows a person to make calls? Another major association with the company for me comes in the fashion segment. From only knowing about brands like Hackett and Ted Baker which were not available in India a few years back, ABRF has actually brought them to the country for the youth who is increasingly willing to spend on luxury and high-end brands. Apart from them, for all the interviews for, I could not look beyond Allen Solly and Van Heusen for perfect fits in formal and no one beats Forever 21 and Pantaloons when it comes to casuals!
But ABG’s presence in my life goes beyond this, the company’s efforts to bring a change in the society yet staying grounded to one’s roots and values is something I have always strived to achieve.
Our society has always been ruled by the importance of having a male child to take forth the family name, often a girl’s birth is frowned upon. Coming from a family which had similar conceptions, the story was the same when I, the younger child, yet another girl was born to my parents. Even though, my parents were extremely happy and proud of having two girls, society around us begged to differ but my parents made sure such conceptions never bothered us. Every time someone would tell them that they would have no one to support them when they get old or ask them why educate two girls or give them so much liberty, they would just smile. On asking, the only answer I ever got was that the society’s views about us are were not ours to worry about and all we were to do was focus on our goals. Today, my sister has her dream job and I am pursuing my education in a place where a lot of people would want to be. I know slowly and steadily we are making them proud and bringing a change in our little ways to break a big taboo. Bringing in a change in society is difficult, but people do initiate change and I aspire to be one amongst them who do.