Challenges are a part of life and a life without challenges is mundane. Aditya Birla Group's products have been with me throughout this one challenge that is very close to my heart. It was the dream of securing an admission into B-school. When I was preparing for Common Admission Test it was the internet connectivity of Idea that enabled me to watch Video lectures and give mock tests without the slightest bit of buffering. It was because of this network’s reach that I could be pacified by my parents who were living 1500 km away whenever there was a stressful situation. The phone that housed this sim probably had its cover glass made from Aluminium supplied by Hindalco industries. When I got calls from the top B-schools, it was the Van Heusen shirts that I had bought from the Pantaloons showroom gave me the right look and helped boost my confidence in the interviews. I had to travel about 800 kilometres to attend these interviews, and I travelled in the Indian trains whose copper requirements was supplied mostly by Birla Copper. While I was visiting Mumbai for these interviews, I had this tradition of going over the Bandra-Worli Sea link. The skyline offered by the Financial Capital of India had the power to inspire me to reach greater heights everytime I witnessed it. Seldom did I know then that the Bandra-Worli Sea link was built using a lakh metric tonnes of Ultratech cement. This is how the products from the Aditya Birla Group stayed with me throughout my journey of securing a seat in one of the top B- Schools of the country. #NITIEMUMBAI #ABGLPWooMe