Aditya Birla group has been affecting my life long before I was born. Whether it being a part of Mahatma Gandhi’s swadeshi movement or preserving his legacy in form of the
Eternal Gandhi Multimedia Museum. Even after independence, when the country needed industrialisation, they opened businesses such as Grasim and Hindalco to make India self-sufficient. Since then a long time has passed and now Aditya Birla Group is India’s third largest conglomerate.
The company is adapting to change with values such as ‘seamlessness’ and ‘speed’. And, this change is reflected in launch of Aditya Birla Ideas Payment Bank. However, at the same time retaining their core values of ‘integrity, commitment and passion’.
Aditya Birla group has been part of my life since my childhood, be it the freshwrapp foil that we used for my lunch or the ‘what an Idea sirji’ advertisement series. I vividly remember the day we got the first mobile phone in our house. Me and my father went out to buy our first SIM. Idea always had distinct brand image in my mind due to their advertisements and that’s why we bought the idea SIM. And, we had the idea ringtone as our caller tune. Since then, the idea tone has become a part of my childhood memories.
When I joined corporate after my under-graduation, Peter England was my preferred choice due to the quality and affordable pricing of the product. And, when I got selected for the prestigious IIM, my first choice for business suit was Van Heusen.
Apart from this, they impact my life by making our community a better place to live, through their corporate social responsibility initiatives. Their initiatives such as empowering women to be entrepreneur and operating schools for children and providing mid-day meals and scholarships, will help make the development more equitable and sustainable.
Aditya Birla will continue to move towards its vision of becoming a global conglomerate while providing a superior value to its customer, society and all shareholders.
I believe our life is like a roller coaster, there are ups and downs and they are the part of our journey. They make our life the joy ride it is.
I had my education till 5
th grade in Hindi medium school. However, after that our family had to move to New Delhi. And, I was admitted to an English medium school. My initial days in class used to be spent on translating the concepts to Hindi instead of understanding the concepts. I also missed out on various extracurricular due to this. My father understood my situation and motivated me to not be bogged down by the circumstances. He bought various vocabulary and spoken English books for me and prepared a schedule for me. I would sit and study for hours to understand English, obviously after watching Pokemon.
English newspaper reading became a habit. And, this also helped me in keeping updated with current affairs. The wheel of time moved forward and I topped my class in 6
th grade. However, the love for English was not over, it was just the beginning. English became a part of life and I never scored less than 90% in English ever during my school days. This love story continued and became an important part for CAT preparation. I scored 99.29% in VARC section of CAT. And, it helped me get into the prestigious IIM.
I believed back then and now, that the only thing in our hand is to do our share of hard work.
#IIMRaipur #ABGLPWooMe