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Aditya Birla Group – More than a Brand | Surabhi Agarwal, #IIM Trichy

Jul 15, 2019 | 3 minutes |

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Founded in 1857 at Pilani, Rajasthan, Aditya Birla Group is now a $44.3 billion, soon to be Fortune 500 corporation. Right from Chemicals, to Ceramics, Fashion, Retail, Payments bank, Telecom sector, etc, Aditya Birla Group has made our day to day life much easier. It is a globally renowned brand with being a leader in aluminum rolling, viscose staple fiber and carbon black, etc. With brands like Pantaloons, Allan Solly, Louis Philippe, Peter England, and Van Heusen, it is a fashion leader in India the brands being any day customers’ choice while shopping for apparels. Apart from these products, Aditya Birla group also provides multiple services related to Asset Management, Health Insurance, Life Insurance, Mutual Funds, Financial Advisory, etc and supports numerous infrastructural projects under the company Aditya Birla Capital Limited through its multiple subsidiaries. Another subsidiary of Aditya Birla Capital Limited incorporated in 2009 - Aditya Birla Housing Finance Limited - is a housing finance company which is expanding fast and enabling customers to live their dream. Apart from the business, Aditya Birla Group also supports numerous projects related to Children education, Rural Development, Healthcare services, and Sustainable livelihood not just in India but across the globe. Moving on to the hurdles I faced, I completed my schooling in the vernacular system, which posed as a huge challenge in front of me when I started preparing for the engineering entrance examination which was to be written in English. I began from scratch and learned the terminologies of all three subjects in English. I took time, put my efforts in place, to finally get admission in one of the most prestigious engineering colleges of India – Harcourt Butler Technological Institute, Kanpur. It was during the 2nd year of my graduation when one of my friends came to me with the problem of lack of quality education in remote areas. Having suffered from the difficulty related to language myself, I decided to provide support to the community. The task was challenging especially with my studies in place and having very little resources available with me. But I decided that I will not get bogged down. With the ideology that one can overcome any obstacle and achieve anything by the power of the dominant thoughts of the mind, some of my friends and I came together for the cause. We formed a society in a remote area of Sitapur, Uttar Pradesh with the aim of imparting elementary education to the unaided students by creating a productive educational environment.