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ADITYA BIRLA GROUP - MY FOREVER COMPANION

Jul 10, 2019 | 4 minutes |

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Aditya Birla Group, founded in 1857, has played a significant role in our lives growing up. This Indian multinational conglomerate which operates in 35 countries has set benchmarks as one of it's kind touching millions of people across the world. My association with the Aditya Birla Group has been since time immemorial. My formative years were spent in the suburbs of the 'City of joy' Kolkata. Going down the memory lane, one of the fondest memories were during the construction of our house. It was in the late 90s. My father would often take me and my brother to the site on the weekends for checking up on the progress of the building. We were seven and two years old, livid with energy. One of the vivid memories from the site were the Ultratech cement bags which would be kept stocked for the construction. While my father would be busy inspecting the house, me and my brother would play around with the sacks hiding behind and jumping on them. It was a precious moment for both of us which deepened our bond as siblings. Life went on and college happened. The first time when I was out of school and uniforms which meant we could wear colorful clothes to the class. Shopping was on board and who else would have helped me out than the Aditya Birla group with its huge collection of national and international brands all gathered under one roof at Pantaloons. Even at IIFT while getting my formals ready for the interview, Allen Solly and Van Huesen were my first choices for the wardrobe. So, it wouldn’t be wrong to say that Aditya Birla Group has constantly been with me at every step of my life. Be it my clothes or my house, Aditya Birla Group has always, in one way or the other, been an integral part of my life.

Life is full of challenges, but these challenges are only given to you because God knows your faith is strong enough to get you through them. Someone has rightly said the above. There has been one particular challenge of my life which has changed me as a person today. Ever since I can recall, I had always been the quiet kid in the class. While others used to play games in the lunch break, I on the other hand would read the novel I had brought along. It was not that I didn’t have friends. I always felt blessed to have one of the most lovely and supportive friends in my life. But usually I would refrain from speaking to a crowd unnecessarily. This rule of thumb had worked for me flawlessly until I joined my under graduate college and was exposed to a whole new world. In the second year of my college, I was told by my teacher to co-host the fresher’s party. Up until that point I had never spoken on stage in my entire life. The dread had set. I was haunted by the thought of something going wrong and making a joke of myself onstage. It was then that my father motivated me to not worry and speak up with confidence. He taught me speech techniques, helped me work on my speaking skills. On the day of the event, I had a list of points I had to speak on in my hand. As I went up to the stage, I saw the entire hall glare at me with their complete attention. For a moment I thought I would not be able do it. But then I saw some familiar faces in the audience, rooting for me. My friends. I took a deep breath and spoke. It was the most liberating moment in my life. I spoke well and was commended for my anchoring skills by my professors. The event was a success and it started a new chapter in my life. From then on, I started hosting all kinds of events. I fell in love with the stage. It gave me the confidence I needed in my life to achieve my dreams. I went on to participate in many more events, winning badminton championships, cricket tournaments and much more. I will never forget that day in my entire life.