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Aditya Birla Group: Not just a name but a feeling!|Palak Garg, IIFT

Jul 15, 2019 | 3 minutes |

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Aditya Birla group,third largest Indian private sector conglomerate, has left no stones unturned towards their success. From dealing in non-ferrous metals to fashion and textile businesses, they have retained a special space in everyone's life. Since childhood, Aditya Birla brand (Hindalco freshpakk) has enveloped my mother's flavours in my lunch box. With years passing, that little me got aspirations in life.  From food to clothing, ABG (Van Heusen, Allen Solly) helped me to select the best clothes for my formal arrangements. The clothing gives the right attitude and instills the power of confidence because it is rightly said "when you look good, you feel good". With time, mother's day lands us to Van Heusen for shopping and father's day to Peter England and Louis Philippe. Ageing brings in the best of siblings' relationship otherwise who knew that an idiot who was just good for fighting, could surprise you with Forever 21 dress at your birthday. No matter what, Aditya Birla group shows the transformation of relationships and has been there with every new step in my life.It has groomed me since childhood and continuing to do so in my IIFT , New Delhi life. At every guest lectures to classes, Aditya Birla group brands always give a reason to smile while attending them. Being thankful to them, will depreciate their valuation because I can't express my gratitude. It is something more than a company, a something more than a name. Life is a beautiful amalgamation of challenges and success as illustrated by ABG. It gives you moments to cherish both of them. And it is truly justified to say that success tastes better when you go deep into it to accomplish as a leader. So like everyone, I too faced challenges. Talking about one of the biggest challenge in my life, it would be definitely be the accident just a week before my 12th final boards. Being an exceptional performer in academics, 12th class was a great deal for me. That accident led to hair line fracture in my left foot. I was asked to rest for 1 month as I couldn't give any pressure on my foot. That was a crushing statement. My hopes ,my dreams, my life were fading in front of my eyes.In that moment of distress, my family and my friends were there to support. They didn't leave my side for a moment. But with every passing minute, I was sinking deep in the hollowness. But then the self realisation of abilities and the kind of hard work you have put into to get the results comes into picture. The strength it provides is unbeatable. I got that feeling at the night of my accident. Trust me, from that day, I didn't make me realise that something has happened to me. For a restless child like me, it was against my nature but when life gives you no option, things have to be done out of your comfort zone. And with this , results were outstanding. I got 2nd rank among all the government schools of Chandigarh with 96.6% in commerce stream. This incident made me a resilient personality and taught me that life challenges you to bring a better someone in you.  So cherish every moment of life as it brings motivation and fighting spirit against your fears and worries. And this is what ABG teaches us from its growth and opportunities. Challenges are the part of my success journey, embrace it and believe in you.