Aditya Birla group, which is the second biggest premium global conglomerate, has made an impact in the life of every Indian, it has been providing premium services & products to every class of the people. It has various brand under its brand in multiple segments for Cements Ultratech, In fashion Louis Phillippe, Peter England, Pantaloons, Allen Solly & planet fashion, In telecom Idea-Vodafone & also the most significant Viscose staple fiber.
This group is known for the smart marketing of its product & services. Most of us are aware of the tagline which they used for Advertisement “Ek idea jo badalde aapki Duniya” this is just one example of it. They also have done brand endorsement with celebrities like Abhishek Bachchan for spreading the awareness of the importance of the internet on Mobile phones.
I have been linked with the Aditya Birla group differently apart from being the regular user of their fashion brands. I prefer Peter England over others as being the middle-class person it suits my needs. I worked for Reliance Retail for two & a half years while working we used to keep track on competitors on their sales numbers & size of market one of the competitors is “More” again the most trustworthy retail chains of India.
Aditya Birla Fashion and Retail Limited have the well-known brand “More” is the fourth largest supermarket chain in the country after Future Group, Reliance Retail, and D-Mart. Its premium brands have been growing at a fast rate, making Indias most notable & most trusted brands.
Aditya Birla Group is known for its globalization strategy as well, and they were the one who promoted Indian brands in the global market. Madura garments were the Indian brand which was known for its textile industry Aditya group acquired it in 1999 introduced Allen Solly brand. Madura was targeting the Indian males only, but Aditya group had different plans they started targeting females as well it created waves in the fashion industry the brand became the industry trend soon they started globalizing the product with different brand names. Today it gives them around Rs. 1000 crores revenue in the fashion segment with best margins.
Aditya group had that vision of connecting Indian brands across the globe & provide them premium status. They are also the second biggest telecom operator in India. I have been interacting with the store people of this group, which focuses more on the integrity of employees & companies core values.
Aditya group has been focusing on innovating & developing the new products & services to make the life of Indians easy & standard. They can get the feel of global brands in India itself. Every investor & consumer has put the trust on the brand name of “Aditya Birla” & they have always delivered the best to all. The leadership program of Aditya group will provide great insight to all the management trainee & it will give them that platform of the career where they can groom & nurture the values of the company & their growth.