How many endorsers, does Aditya Birla Group have? we all are I am sure. Being a girl from this fashion-conscious epoch, it’s nearly impossible for someone to abstain from the brands such as Allen Solly, Van Heusen, Peter England and multi brand fashion retail chain Pantaloons , also Forever 21, brands which are reasonable yet trendy and chic at the same time , the value proposition is such which speaks volume about the integrity of the brand. Me being from a small town, that is Panipat did not really get much exposure to other brands other than Aditya Birla group brands, suitable and fit for every person to meet the need and demand of each and every individual. ABG never fails to live it up to the mark, it’s the need of every individual they cater ,be it middle class or upper class, every segment is equally captured, its reach is profoundly treble, evident through a presence in cities like Panipat. ABG has always believed in nation building the concern for nation building was exhibited not just in a certain industry, but is evident in the area of human development and societal welfare.They certainly believe in building sustainable businesses Fit for a sustainable country. It transcends the conventional boundaries of business through impactful , welfare-driven initiatives focused on healthcare, education , livelihood programs and infrastructure , offering innovative products and services from Ultra Tech cement, insurances to telecom services , reaching millions globally, adding value, adding purpose, and as they say “always big in our life”, totally evident and a foolproof thing to say.
I am a firm believer of “You are only entitled to the action, never to its fruits – Bhagavad Gita “. In life, it’s a fact that: that we will be unappreciated , we will be sabotaged, we will experience surprising failures , our expectations won’t be met , we will lose , we will fail , we will have to sacrifice , we will have to take challenges .So, What we can do is just do our work, do it well . Then “let go and let god “.
Obviously, who doesn’t face challenges, one must continuously face challenges, otherwise our growth becomes stagnant, failures are part and parcel of life. Like everyone else I have also faced tons of challenges and failures . Everything seems impossible till it’s done , now when I applied for media committee of our college for the vertical events, I dint get through the interview even after having a good amount of experience in the field, even after having enough passion , I couldn’t explain them rather convince them about it . I took the feedback , interviewers said I was nervous ,impromptu answers were not at all convincing and were restricted . Now my challenge was to open up a bit and think practically for situation based questions, little nervousness is always fine but it should not show up on my face. I gave it another shot by applying for TEDXBocconiUMumbai as an event curator , I tried to read as much as I can ,talked to seniors managing the position earlier to know the intricacies of the event so that I have a practical approach to each and every question asked . I finally gave the interview tried to give my best shot and hurray I got through .Thus at various stages of my life I have realized that the power of five values Integrity, Commitment, Passion, Seamlessness and speed is incredible , like ABG one should possess them all for success and for growth.