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Aditya Birla Group - Ruling The Hearts Of India. – Abinaya. S, IIM Visakhapatnam

Jul 10, 2019 | 4 minutes |

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We have to learn to live with the changes and to struggle and fight. No doubt, some Indian companies with fall. Some will regain lost ground, and many will thrive and emerge as world beaters”- Aditya Vikram Birla.  people just preach while it very difficult to find someone who lives by their words and inspire the world. Aditya Vikram Birla, the man who created the first Indian multinational company that has evolved into a multi-dimensional and dynamic business by his relentless efforts never fails to inspire the Indian youths who aspire to reach great heights. By “Lets Reach for the sun” Aditya Birla Group, has taught the whole world, that define your goals to reach them. Operating across the globe in 35 countries, with commitment, passion, integrity and seamlessness as their prime values they have emerged as multinational conglomerate with a wide range of business. Aditya Birla is a name that echoes in the households in India. Today I live in a house that is built with the Ultra Tech Cements, its really astonishing when I realize that how the company has strived all these years to win their customer’s trust. With brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People, Pantaloons and forever 21, Aditya Birla has redefined the Indian fashion industry and has created a sense of protection in our life. Establishing different brands in the same industry Aditya Birla group yet again proves that competing with oneself to serve the consumer is more important for a business to thrive. Operating under the name More., the group’s supermarkets that is spread across the nation continues to cater to the need of every households. With phrases such as “what an idea sirji!!” Aditya Birla group revolutionised India’s telecom industry. With the establishment of Aditya Birla Centre for Community initiative and rural development and vocational training centres they have transformed millions of lives and proved that Giving back to the Society is very important for any business to prosper. THE CHALLENGED I FACED IN MY LIFE... Amidst all the confusions on what next after my under-graduation, I finally decided that pursuing MBA would give me more opportunities which will help me to build myself and work on my goals. I was working as an intern trainee in a firm in their quality control division, and it was my guide over there who encouraged me in taking up the next step towards my MBA. He always insisted that I must study in one of the best B-schools in India. So, by then I decided that I will give MBA entrance exam and planned on how to proceed for the upcoming months. I was so determined that this time I must achieve what I am aimed for and must not loose hope. Everything was set well, and my preparation was going at a right pace, I felt good about myself as I was able to manage my academic, my projects and my entrance exam preparation. But it all lasted for a very short period, and slowly things started becoming a mess. My final semester timetable came, it gave me a complete shock as one exam was on the day before my entrance exam and one was just a day after that. During the first two weeks of November I was completely hospitalized due to peptic ulcer as the problem got aggravated as the days went by. This hindered my whole preparation and I was about to give up.  The famous words of Muhammad Ali were my only constant motivation that made me sail through this rough tide, “I hated every minute of my training, but I said, don’t quit suffer now and live the rest of your life a champion.” I changed my attitude towards what was lying in front of me and took this up as a major challenge and started working hard, whenever I found time, I worked on improving my speed and accuracy. On the D-, I told myself that it’s now or never, and with all the determined I gave my exam. I was expecting a decent score and was reminding myself that If something unexpected comes, I must try again without losing hope. But I was surprised and overwhelmingly happy about my result. My interviews went very well and finally I was able to land in my dream institute. Looking back now, I feel a little proud of how persistent I was in taking the first step towards my dream.