The journey which has led me to a position where I stand now has been substantially slow owing to some tangible obstacles that eventuated in my life. In effect to this, the last stages of my JEE preparation was not very kind to me. I used to live alone with my grandparents. Being lonely at an old age instilled their minds with all thoughts of negativeness and eventually it all accumulated to a state where my grandfather committed suicide just before a few days of my JEE Advanced exam. It had a traumatizing effect on me and for days and during this crucial stage my focus was completely shattered. Still, in spite of this, I rose to the occasion and performed to my best of capabilities.
Moving in line with this, during my CAT preparation I went home for a few days to enjoy Diwali, there an unforeseen incident arose. A cracker which in colloquial term we call ‘Anar’ suddenly burst out causing a 2
nd degree burn in my entire right hand. This incident also happened almost 17 days before the exam. Writing was far away; I was not able to hold anything in my right hand. Having lost all hope for clearing the exam this year, I still consulted doctors to provide a quick healing. Two days before my exam I practiced holding the pen again, so as to help me survive the three hours of examination.
Even though with this physical challenge, I was successful in clearing the exam, not an extraordinary performance but I lived up to my expectation. Thus, these two stories revolve around the challenges that I faced during the two most crucial and life changing situations of my life. I believe that these challenges were put as a part before so as to make me more resilient.
Why is it ‘big in my life’?
Every time that I hear the name of Aditya Birla Group, it consonance with ‘corporate fashion’ for me. Now there’s a little story behind it. I haven’t had the luck of nurturing a well-built physique, thus dressing style was always a challenge for me. This situation grew even more worse when I entered the corporate world. It requires us to maintain a set of protocols and not abiding by that comes with a cost. So being in a corporate world with inappropriate dressing style, takes down the name of the company you are associated it.
Now, here comes the part where Aditya Birla Fashion & Retail brand played an important part in my life. I was dressed in my best with the newly bought Louis Philippe formal shirt perfectly stitched to my built. As I was about to begin my presentation, the CEO of the firm complimented me which goes as “Your shirt may give you an extra edge today”. This boosted me with loads of confidence and the end result was utterly satisfying. From this day I was drawn towards this brand of formal clothing.
ABG with its 14 different sectors encompassing almost every facet of human needs has never backed down from its promises. Though it's fashion and retail brand is still pretty young and is in its emerging phase it has revolutionized the Indian dressing style both in corporate and casual culture. Its major strength is derived from the synergy between the renowned fashion icons Madura Fashion & lifestyle and Pantaloons. Another major aspect of this group is the initiatives to diversify its inbuilt business. With the recent news of entering into the ethnic segment, it opens doors for a wide range of traditional fashion styles. Lastly coming to its sustainability ideas, it has forayed commitment to give more than take from our ecosystem. Thus, it provides a directional approach, while encapsulating every aspect of life. Not only Aditya Birla Group is a marvel among many because of the effort and rigor by its people, it’s also a life enhancing part of me.