Aditya Birla, a company whose name we associate with almost every other product that we use in our daily lives. Be it fashion, retail, telecom, lifestyle, metals, or others, there is almost no major industry that the company has left untouched. Not only does the group enters such businesses but performs in all such segments immensely well. Spanning a total of 34 countries and giving employment to approximately 1,20,000 employees, ABG has made an impact almost over each person’s life, whether big or small.
When I hear the name of ABG, the first names that come to my mind are that of the two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons acting as the nucleus of the fashion businesses in today’s date. These brands with their synergistic core have become the important pillars holding the fashion industry in India together. ABFRL hosts India's largest fashion network with over 11,000 points of sale, which include close to 2,500 exclusive ABFRL brand outlets across 750+ cities and towns, 4,900+ multi-brand outlets and 4000+ department stores across the country.
I come from a metropolitan city and Lifestyle being the one stop shop for clothes has become so important part of people’s lives in these cities and life without such stores seems so difficult. Varying right from the clothes of a new-born to an elderly, there’s nothing that one cannot find in Lifestyle. The unmatchable quality of the products along with the affordable prices, make them a perfect go-to store for people. Be it an office meeting or a presentation, an interview for the job or formal clothes for the college, Pantaloons has been my only choice.
Aditya Birla Group is the perfect example of maintaining one’s heritage along with adapting oneself to the ever-changing business environment, thus strengthening one’s roots. After studying about the company and getting to know how vast and strong its ambits are, the only hope I have is to get a chance to make an impact on this company as it has done on mine.