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ADITYA BIRLA GROUP - TAKING INDIA TO THE WORLD | Suyash Mahajan, IIFT

Jul 11, 2019 | 4 minutes |

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                Aditya Birla Group has been pioneer in Industrialization of India. It is working in 14 sectors and with US 44 Billion dollar revenues, it is significantly contributing the economy. Shiv Narayan Birla founded the Birla group in 1857 with trading  of commodities while Ghanshyam Das Birla set up critical industries in early 20th century. International operations started with Grasim Industries in 1947. Visionary leaders like Mr. Aditya Vikram Birla put India on global map way before liberalization. With currently, 50% revenue coming from overseas operations, group provides valuable foreign currency.  It is also market leader in many other sectors. Brands like Pantaloons, Hindalco, Vodafone Idea, Grasim chemicals, Linen Club and Ultratech cement have been very close to us. During building of our house in my native, India’s number 1 trusted cement brand Ultratech was the obvious choice. Home building tips from Ultratech website were very useful to crosscheck quality of the work. Projects like Statue of Unity, Mumbai Metro and Bandra-Worli sea link show its commitment to making our life easier and to aspire us. With its commitment and work to reduce carbon emissions as per Paris Agreement, Ultratech is the good example to be followed by other organization. We use Birla Balwan in our farms. We have used Hindalco Everlast roofing in new house. It is very attractive. Hindalco wins leadership awards for sustainability 4.0 in 2019. Pantaloons provides branded clothes at economical prices. Vodafone-Idea with its best network reach plays important role in connectivity in our native place. In emergencies and in moments of joy, this network has been very useful to connect with relatives, friends etc. Aditya Birla group companies are also actively involved in inspiring Social welfare activities. Caustic soda of Grasim chemicals is important parts of juices, bottled drinking water. Linenclub clothes are very attractive and hit among the people. I personally like Allen Solly formal clothing for their quality and comfort. Group appreciates contribution of its 120000 employees and appropriately takes care of them. As per the AON survey, group was again rewarded as best employer in india in 2018. This 3rd award in last 7 years is testimony of group philosophy. Also globally this Fortune 500 group ranks 4th and 1st in Asia-Pacific in “TOP COMPANIES FOR LEADERS” study 2011 by AON Hewitt, Fortune magazine and RBL. Aditya Birla Group has become role model for employee centricity in Indian Industry.             Aditya Birla Group Leadership Programs offers opportunity to work across different sectors. It provides good opportunity to engage with senior leadership and to access a wealth of technical, functional and leadership knowledge. Modest background and high goals push me to go for extra mile to achieve targets.  Like in 10th, I had to study in hospital during exams as my father was admitted for 15 days. I had to plan with mother about my schedule and concentrate on studies. I got good 90% marks in 10th and I was able to take science stream in prestigious college of the town. Because of small house, I had to study in library and to adjust time table. I topped the college in engineering entrance exam in class 12. With 99.99 percentile, I was able to take admission in Number 1 state government engineering college. During graduation, I used to do part time multi-level marketing for additional income support. I became first person to do graduation in my family and close relatives. Thereafter, in my 4.5 years stint with TATA MOTORS as Customer Support Manager, I was able to achieve higher revenues, customer satisfaction levels and was rewarded for same. There I got opportunity to work with different departments like Quality, ERC and Sales team to ensure quality support for customer requirements. Because of customer centricity, I got opportunity to work on important customers like RIVIGO, DHL, NYK, BEST and MMRDA. I learned the art of 24*7 customer support and team building for delegation of work. Whenever situations were difficult, I could handle it with customer centricity, patience and alignment with company vision. With Management education from IIFT, I am better placed to leverage ABGLP opportunity.