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ADITYA BIRLA GROUP : The brand that has changed India_Goa Institute of Management

Jul 16, 2019 | 3 minutes |

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PART-A   Aditya Birla Group (ABG) has not only changed India, it has shown what should be a real Indian Multinational Conglomerate.  This group has huge impact in each sector of work and life. Its product ranges from cement to financial services. Two companies of this group which really near to my heart are Idea Cellular, a telecom service company and Pantaloons Fashion and Retail. Pantaloons  has become an emotion for me now.  Whenever there is a need for me to buy clothes for any festival or any occasion, I always prefer Pantaloons over any other store. It contains all the in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England, People, etc. I have a specific story to share about Pantaloons.  On a particular day I had an interview of a company at 11 am. I found out that my formal shirt that I was planning to wear had an awful and grisly ink mark on it. I got nervous about what to wear now. There was a Pantaloons at a shouting distance from my house. At 10 am, it opened. I hurried to the shop.  The people managing the store were amazed to see a customer so early in the morning. I told them my problem and they helped me to choose a shirt. Within 15 minutes I was able to buy a shirt, and then I wore it there and moved directly to my interview venue. From that day I had developed a certain taste for Pantaloons.

PART-B I have always been shy from childhood. I always enjoyed watching TV shows, movies, reading books rather than playing outside with friends. I never had much public interaction skills so I always used to avoid direct communication with a person. Because of this I always had a problem to make fiends. This is the personality that I grew with, so there are many incidents or rather consequences I had to face in my life. But from all the failures and problems in my life I have learned something and fought back hard, because I am too stubborn to fail. Sufferings have always been my part of life. In school I was bullied everyday as I was shy and introvert by nature. I was an easy pickup for the people who bullied me. I had seen people laughing at me when I was getting bullied instead of helping me. These incidents always made a deep mark on my life, but I understood one thing that the world is not an easy place and it will never going to be cakewalk. These thoughts changed me. Suddenly on a certain day I fought back and I fought back hard. I got beaten up because I was alone but I made them clear that from now it will not going to be an easy task to bully me anymore. I want to thank Aditya Birla Group to give me such a big platform like InsideIIM to share my story and I hope someday it might help someone who actually need it. #ABGWOOME