A Conglomerate whose legacy and struggle are as old as India’s first struggle for independence, it is very difficult to imagine Aditya Birla Group not affecting any Indian in one way or another. I am no exception to this. Being an engineering graduate with work experience in IT industry, pursuing a masters in management, the biggest similarity between me and the Aditya Birla Group is of Visibility. It is for both, a GEM in a B-school and Aditya Birla Group products and services, nearly impossible to go unnoticed. From the walls around you to the business formals we MBA graduate so proudly groom into, Aditya Birla group is everywhere around us. The range in apparel from Ralph Lauren, Van Heusen, Peter England to abof, Aditya Birla Group is unmatched and unchallenged. Also with the merger of Idea Cellular and Vodafone India, the whole cellular experienced in terms of connectivity and services has enhanced multifold. Looking at the future prospect, Ultratech cement has a very vital role to play in nation-building with the Housing for All scheme announced recently.
And this cannot go without saying, the first marketing lesson I most probably learned was way back when I realized there in no I in !dea. It is to date my
What an Idea, SirJi campaign.
Other part of the story:
A company that started in a small town in Pilani, Rajasthan and now operating in 34 different countries with net worth of USD 44.3 billion is no less than a fairy tale. From small cotton trading firm to be in the League of Fortune 500, the journey has been truly inspiring and aspiring. Even my journey started from a small town, Namsai in North-eastern states of Arunachal Pradesh. Unaware of the challenges and opportunities that the outside world awaits, I was happy being a topper in Class of 20 odd students. My life witnessed a paradigm shift when I moved to my hometown to prepare for so called Engineering entrance examinations. The supposedly smart student started having issues with the simplest of sums. The walls of the well were shattered and the frog had everywhere but nowhere to go. Two years of diligence and dedication were not enough to get a berth in prestigious IITs, but as they say, hard work always pays off, I managed a seat in a good NIT. I might have not made it big in absolute terms but when I see those two years, I am proud of my efforts. It is not the mightiest of challenges but the 2 years of the journey from being almost demotivated to doing decent with my preparations, I feel it worth sharing
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