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Aditya Birla Group - Touching Our Lives For The Better - Abhishek Mishra, NMIMS Mumbai

Jul 6, 2019 | 2 minutes |

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In the words of Matshona Dhliwayo, “When you touch minds, people are willing to walk a dozen miles for you; and when you touch hearts, people are willing to walk a thousand miles for you; but when you touch souls, people are willing to walk a million miles for you.” Aditya Birla Group, a USD 44.3 billion conglomerate, with 162 years of history and operations in 34 countries across 5 continents, enriches our lives and makes our experiences richer and fulfilling every day in numerous ways. Aditya Birla Group is indispensable in our lives. For some people, it is the financial services that made their life easier, made them self-dependent and helped them achieve their dreams. For others, Aditya Birla Group is empowerment through women groups, livelihood, food and survival through agricultural innovations, better and healthier life through health care support and hospitals, a hope of better future through education initiatives and much more. I as an individual too feel and acknowledge Aditya Birla Group enhancing my life experience, be it the safe feeling I get inside walls of my home, the tangible distances which do not seem distant anymore, the constantly diminishing intangible distances with loved one’s credited to excellent and efficient communication technology, the confident and comfortable feel I get while dressing up, the non-guilt feeing of consuming products involving aluminum, carbon etc. considering the Eco-friendly principles of Aditya Birla Group or the security and assurance while driving or traveling, all of these experiences establish time and again that Aditya Birla Group is not only big, but also microscopic and embedded in our daily lives and needs, sometimes as visible and most of the times as invisible earnest facilitator that continuously strives to make our lives better and better every day, endlessly.