In March of this year when i was at my home watching TV and then an Ad comes with title “Big In Your Life”, it was part of Aditya Birla Group’s campaign ‘Big Is What Big Does’. It really was the next step in ABG brand’s journey. It shows the role of ABG played in our life since two decades. ABG , a Fortune 500 company and US $43 billion corporation which has a long history, has been changing our lives over the years. With their brands and product ranging from retail super market chain to cement company to fashion brands to mobile network provider to finance, ABG has created an important space in our lives. In my personal experience the only brands of ABG i knew were idea telecom and Ultratech cement, then I went to know other flagship brands such us Peter England , More, Pantaloons. So my first sim was idea’s in 2012 and when i went to college in Ujjain which was surrounded by greenery and trees, I did not have any reception problem. Talking about other brands of ABG many of them are segment leaders like More is no.2 in retail supermarket, Ultratech is largest manufacturer of grey cement, white cement and concrete; Birla sun life insurance is leader in its segment. Globally ABG is known for 1st in Aluminium rolling,1st in carbon black,4th largest producer of acrylic fibre.ABG brands are known for their qualities for example the Bandra-Worli sea link in which 0.1million MT of Ultratech cement is used .The premium brands in clothing Pantaloons, Van Heusen, Peter England, Forever 21 and Louis Philippe are providing different styles to different segment of consumers. Indian Railway also work with ABG through its Hindalco brand which provides copper and alloys. With its reach in many aspects of our lives ABG and its brands has made a contribution in terms of providing quality services. In changing lives ABG is not limited to India, globally ABG is working in 5,000 villages, operating 42 schools, educating 45,000 students.ABG has been a important part of all our lives and it will continues to make a contribution to it.
Telling my own experience ,I remember about after completing engineering i did not know what to do next and since i did not get job then i was thinking about doing something in different field . To make such a decision was difficult for me because at that time i was not in right state of mind, negative emotions like fear of failure, uncertainty were surrounded me. After some time through self examination and with support from family I decided to do MBA and I was somewhat relieved that i made a decision because i always have been very over thinking person who does not like to been attached to one thing. For many people making a career decision is not a challenge but for me it was and i think i somehow overcome that but i am still figuring out what other things in life i should give importance and how i overcome the next challenges in my life. Apart from career i could not make a balance between professional and personal life. I have always been very closed my family and sometimes problems in personal life distracted me from stay focused on career. In that regard also i think i make an improvement to how we balance our personal and professional life. I was also a very lazy person and used to do things on last moment. In 4 years of Engineering i could not understand the importance of time but in one month at IIM Nagpur, living with some of the brightest and hard working students i started to improve in Time management .Finally when i think about past i sometimes wonder how i would have done something different or how i would not have make some of mistakes, but to learn from them is important and to always try to overcome any challenges regardless of what happens.