Aditya Birla Group, the brand which touches every Indian’s life in some way or the other. Either, be it lifestyle products, investments, or any consumer good. The brand is spread across. Also, this great brand has roots across 35 countries and is a leading player in aluminium, cement manufacturing, viscose staple fibre, carbon black, chemicals, copper, financial services, telecom, branded apparels, fertilizers, viscose staple yarn and insulators. If I speak of my personal endeavors, I have come across almost all of its clothing apparels, including Van Heusen, LP, Allen Solly, and even Peter England. Starting from the elegant formal wear to the cool Solly Tees, the brand never disappoints. It’s been more than 10 years and being a loyal customer of the brand, I support the brands every initiative. I cannot count the number of times; I have visited ABG’s Planet fashion stores which has become my one-stop shopping solution.
After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country. Apart from clothing I got an opportunity to work for a month with Aditya Birla Money Mart in Delhi, where I learnt the important investment aspects and mutual funds that they offered to their clients. Further, they also had personalized products for their investors, which was one of the first digital investment initiatives of the company during that time. The prime thing of this brand of its integration with all types of customers under one umbrella of Aditya Birla.
Speaking of the pillars behind this brand is the Birla family, especially the Chairman Kumar Mangalam Birla who drove the business of the company from US$3.33 Billion in 1995 to US$41 billion in 2015. He faced multiple challenges during his tenure, and some include the inception of Reliance Jio in the market, to which he was questioned as to why he entered into the market and how he would be able to compete them. To this he replied politely that he doesn’t regret his decision of entering Telecom, and if it was today he wouldn’t have chosen to enter the market. His composed way of handling the media and taking business decisions is somewhat my way to tackle the goals and missions in my life. I like to take risks sometime which may backfire, but I always stand to my opinion instead of comprehending my decisions.
Also, the missions in life cannot be static is what I feel, and here I associate with this brand, I want to grow and not just in one direction but in all dimensions. Whether it professionally, financially, emotionally, I want to grow in all spheres. I like to have a direction in life and my decisions that follow, but reaching a point and creating some value are my main forte. Hence, I associate a lot with the Chairman, and would like to learn more about his way of handling business and let us budding entrepreneur know more about tapping success at the right cost and time.