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Aditya Birla Group - Woo Me Competition! || Ashwini Menon,NMIMS,Bangalore

Jul 15, 2019 | 3 minutes |

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Why Aditya Birla Group is big in your life? Aditya Birla Group rightly stands by the  famous quote  by Lao Tzu "A journey of a thousand miles begins with a single step" as they started as a  Jute Manufacturing Company in 1919, and subsequently transformed it to a leading multi-product corporation covering varied business sectors. Today as we all know Aditya Birla Group(ABG) is one of the premier business conglomerate of India. We cannot overlook ABG as it connected to us in a million ways. Right from connecting people through mobile network ABG's Vodafone,Idea ensures you are always connected to your loved ones.Our morning  breakfast and supplies would not have been complete without buying the groceries from the nearest More Supermart.And of course to step out,one has  to look smart and sassy .The outfits from my favourite store Pantaloons never leaves me dissappointed. I have been a loyal customer of Pantaloons since 15 years and I must say every time I visit it ,its always got something new to offer.Be it  my favourite Bare Denims,to my comfy Honey Tshirts ,Annabelle's formals or Liva Kurtis for my traditional look,I get a great deal on all of them.Not only this, being a Green Card Holder(Priority customer) I am notified about the discounts and deals before others.Also I win points for every purchase and can redeem the same on my next purchase. Peter England Shirts always come to my rescue when I think of birthday presents for my Dad. And Ted Baker Bags being an all time favourite since its not only classy but also easy to carry. ABG is associated to every facet of my Life. How you overcame challenges to achieve your ambitions in life so far? "If you are not willing to risk the usual, you will have to settle for the ordinary." Life is all about taking risks.You never know whats in store for you next.One of the major challenges rather than risk for me was to quit my 6 digit salary paying job to pursue an MBA.When I received my admission letter for NMIMS,Bangalore It was a very tough decision for me, since I had to step out of my comfort zone,leave Pune(The place where I was born and brought up for the past 24 years) and move to a completely new city,Bengaluru. To add to this my relatives thought its better to marry me off rather than pursuing a post graduation since according to them i was already well settled and did not require an MBA degree for marriage.They had almost brain washed my parents about this.However I was determined and knew that an MBA for me was now or never.I had to stand up against them for my dreams and aspirations.After endless suggestions,advises,arguments I finally managed to convince my parents.They were also apprehensive at first and burdened by peer pressure but eventually they gave in. Today here I stand pursuing my 2nd year of PGDM in Analytics.The first year of MBA has been a roller coster ride for me giving me varied exposure not only technically but also in people management skills.It gave me opportunities to intern with big brands like Bosch and also to network with Corporates throughout the Guest Lectures and Conclaves.It has definitely made me a better version of myself.I can surely say it was one of my best decisions ever.