Why ABG is big in our lives?
Starting as a raw product manufacturer, Jute in 1919 and translated itself into a leading multi-product corporation, popular conglomerate in India, with varied businesses in her domain. Birla Finance change the way credit lending was happening in the market, it proposed to lend credit to high risk bearing individuals to ease their financials and supported them through thick and thin with their advancing credit lending mechanism. Idea cellular, have changed the normal conversations where people tease each other with “Get Idea” slang. Most of millennial had this with them even now in general perception. Peter England and Grasim made more evident presence in our daily lives with clothes across the nation. Many confusing them to be international brand due to name and quality, ABG established itself in providing the best of resources at the economical prices. Since Independence they established themselves as leading industry who brings more business and roles to nation on a pretext of emerging market in India. This not only flourished the business but nourished the lives if many as we know who forms a great leaders in India. Aditya group is known for the established family conglomerate who have contributed in various diversified businesses in lines with Tata and Reliance. In bringing the best education forward, they established educational institute to promote the culture and the technological advances in the nation. With this forward approach that Birla group had in them not only paved the pathways of success for nations but the people it has been supporting since pre and post-independence.
Challenges I overcame : Anxiety about Success
Very often from our beginnings we have been told that if we succeed in getting good scores we’d get this or that as a reward. This reward system ruined the ethical core in me and built up a performance pressure in everything in life. I would perceive the failure as endgame. During engineering days from Delhi college of engineering, I had interacted with the diversity for the first time in my life. The exposure that I thought I had in Delhi was enough to gauge the perceptions or enough to make me ready for life challenges. But all along I was wrong. I learnt that many across the nation goes through the same anxiety. The anxiety to perform better and become successful in every task or job I would be assigned. Though this is a driving force, but at times this stress becomes a weight on shoulder. People there taught me to be a driven towards life goals but with a little relaxation time. But what to do during relaxation time? Learning, it was the objective. I devoted that time period in skill building, opening my horizons for various objectives which could benefit an organization. This built the base for my biggest challenge so far, which I encountered in job. Sequential failures of business units established across tier 2 and tier 3 cities. That was a major blow on our business team and to my career in the beginning. I was wondering what went wrong? The reason was simple, my team and I gauged diversified experience with people of our small sample set and extrapolated it and failed in our social engineering to understand the pricing, sentiments of people about the product and services and not only that, I thought that rewarding people with extra services would bring success. This built a lot of anxiety for success. This became a challenge to overcome both personally and professionally. Answer was simple, learning more about the business and I decided to join PGP program from IIM. The program redefined my core and gave me a new direction to think and approach problems. Though the anxiety still pops up now and then but I came a long way from reward system to self-driven self, a challenge I have been working to get over.