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Aditya Birla Group, You & ME.. - Hridanshu Damani, SIBM Pune

Jul 15, 2019 | 5 minutes |

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The Aditya Birla Group, being the Global conglomerate, it is, continues to affect the lives of individuals all around the world in some way or the other. Be it through the various social campaigns the company organises, in terms of Medical Camps, Mid-day meals for children in schools, Polio Immunization campaigns or through the various products and services the company provides under their many well-known brands. I for one am no different to the above statement. Throughout a typical day, I come across several Products and Services which have something or the other to do with Aditya Birla Group. The services provided by Vodafone idea limited is a very important part of my life. Especially being a student and staying away from home it helps me connect with my family and friends. The internet services help me stay up to date with current happenings all around the world and also manage my work in an efficient manner. Several Fashion brands under Aditya Birla Group has always been a happy part of my life. Brands like VanHeusen, Allen Solly, Forever 21, Louis Philippe, Pantaloons etc. have been a part of many festivals, be it rakhi to buy gifts for my little sister or Diwali when the entire family goes out together to buy new clothes. From birthdays to anniversaries, these brands have always brought smiles in my life(and also the occasional scare when you accidentally drop some sauce or chutney on your new Louis Philippe shirt.). When you eat your hot tasty homemade tiffin, carefully and lovingly packed in Freshpak by your mom or when you enjoy a cool can of Coca-Cola packed in cans made by Novelis, or when you drive over bridges made by the No 1 cement brand in India, UltraTech. The Aditya Birla group impacts one’s life directly or indirectly and progressively makes our lifestyle better and our lives more comfortable. Success is not Final, Failure is not Fatal: It is the courage to continue that counts..- Winston Churchill.   From the very beginning of time for me, I have always seen my Grandparents and parents work really hard for our upliftment. We come from humble beginnings and it is their hard-work that has transformed our lives into what it is today. It is because of their hard-work, that I am leading a much more comfortable life. But even though, I for one, have never faced such hardships in my life, I have been raised in a manner that I understand the value of hard work and perseverance. I have heard the stories of my grandfather having to do double shifts and also manage his education to make ends meet and therefore I understand and appreciate that comfort and a good lifestyle come only with hard work and dedication and one must never take that for granted. I for one, believe that I owe it to my family to do well in life, if it weren’t for them, I would not have the opportunity to pursue my higher education so freely without any worries. Thus, my biggest goal in life is to give back to my family and be a reason for their happiness. And so, I have always tried to do my best at whatever endeavour I took up. But then some time back things did not go as planned. My graduations were done and I was one of my college toppers. I was also pursuing The Chartered Accountancy course and soon the CA-Final exams were due. It was the final stage of a 5-year long journey. I gave the exams and waited for the results. FAIL was the word written on the marksheet. It was the 1st time I had every failed and though many say that passing CA finals also requires quite a bit of luck, I felt hopeless. Then again, my family came to my rescue. They gave me encouragement and motivated me to give it another shot and so I did the same. But then again, the results did not change. Disappointed by my result, I had lost confidence in myself and felt that I was letting my family down. But Then I realised that my family did not feel disappointed in me, instead they kept on encouraging and motivating me. It is then that I realised that it was not the results but the efforts one takes that defines a person and as long as I kept working hard with sincerity, things were bound to work out in the end. So I decided to continue with my MBA aspirations 1st and then get back to CA at a later stage. I worked towards my entrance exams and prepared well for my interviews and finally I got the results I much awaited. I got an Admission offer from SIBM, Pune one of the premier Business Schools in India. This Is how I learnt that as long as you are sincere and willing to put in the effort, your loved ones will always be there for you and even though things may not go as planned initially, if you keep going on, you will get the desired results eventually.