Aditya Birla Group is an Indian multinational conglomerate and the group was found by Seth Shiv Narayan Birla in 1857. ABG’s businesses have grown into global powerhouses in a wide range of sectors – metals, cement, textile, carbon black, finance, and telecom. Around 50% of Group revenues flow from overseas operations that span 34 countries in North and South America, Africa and Asia. One of the subsidiaries of ABG is Aditya Birla Fashion and Retail (ABFRL) which is India’s No. 1 lifestyle entity. ABFRL is a combination of Madura F&L and Pantaloons.
ABFRL provides the fashion spectrum from formals to semi-formals and casuals; and from luxury apparel to fast fashion and value fashion. Due to this reason I’ve been able shop as per my desires and budget. One of the best attributes of ABFRL is that they understand consumers’ requirements, spending patterns, and psychology. I have been shopping at pantaloons since last 5 years and I’m happy to say that I’ve never been disappointed by the products offered by the outlet. Pantaloons provide a soothing ambiance which helps a person destress and shop without any mental barriers. In each outlet you’ll find many sales persons who would assist you in shopping or getting the right product as per your choice. Serviceability and actual experience of trying clothes is the Unique Selling Proposition of pantaloons. Similarly, it has offered us some amazing experiences when we talk about construction sector where they provide one of the most important raw materials – Cement.
ABG has been a life long contributor to India and the world since independence. Grasim was incorporated in 1947 which commenced its operations with a small weaving unit at Gwalior, MP. Hindalco was incorporated in 1957 followed by Eastern spinning mills in 1962. In 1978 the company’s first Thai Carbon black industry was established. In 2014, ABFRL was established and it has created tremendous impact on fashion and retail industry.