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Aditya Birla Group's Role In My Life - Isha Bali, IIM Ranchi

Jul 10, 2019 | 3 minutes |

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Aditya Birla Group- Sun denotes the Magnitude of Impact.   The vigorous tides of time test the valour of a sailor, those who soar through all the troughs and crests leave impact upon the entire mankind while others are washed far away from the coast. Fortunately, for the entire world, the ship named Aditya Birla Group, which started sailing way back in 1857, always had visionary sailors at the helm to guide this humungous vessel in the right direction. Aditya Birla Group, being a Fortune 500 company with a revenue of more than 44 billion USD has established itself as a global conglomerate and a household name through sustained growth and exampalary diversification. Eventhough, the numbers suggest significance the real impact can only be measured through an experience gained as a consumer at ground zero. The  journey in academics I embarked upon was never easy to pursue, the path was broad and competition was tough. In the pursuit to establish myself as a frontrunner in this race, ABG become a facilitator in the most unexpected way. The small town girl, exploring the professional domain of study and setting herself up in Lutyens Delhi townships found a medium to stay connected to her roots through strong telecom connections run by ABG's very own brand Idea. The influence wasn't just limited to communication related services ,sooner than later, i had realised that the attire i put on left an immense impression in the corporate atmosphere around me, i will always be grateful to brands like Forever 21, Allen Solly, Ted baker for giving me the liberty of choice to turn around wardrobe and dress up my professional carrear. That's why, for me and others like me, Aditya Birla Group has become a clear choice amongst all the product/service providers as it has delivered *superior value* consistently over the entire period of time which can be recollected by me in my memory. From the roof I sleep under to the clothes i dorn, ABG has *cemented* its way into my life and has *spun* a web of offerings around me to choose from. While steamrolling competition in the industry of aluminium rolling and telecom, i can witness the impact of ABG with every can of coke i consume and every phone call i make to my loved ones.Also, it is evidently not an understatement to state that ABG has *tailored* the economy of scale in India by dressing up generations of human race (including ours) and delivering value through *seamless* and *speedy* chains of retail. Meanwhile, lets not forget that ABG has  given *wheels* to the dreams of many households amongst us to own their dream homes and has *invested* in its clients like me, significantly more than what it has invested in portfolios for them, though its worthwhile to mention alongside that i personally wish to invest in the pension funds managed my Aditya Birla Capital as they offer the best in class products besides being trustworthy. Hence, to conclude it is imperative for me to mention that being a stakeholder of ABG in multiple forms has been a overtime pleasure as the *integrity* in transactions undertaken and *commitment* shown by ABG to dish out the best in class offerings has been commendable. I wish ABG a prosperous way forward as it sets out to *power* its course to a 100 billion USD revenue mark with *passion*.