Aditya Birla Group is an all-encompassing premier global conglomerate that serves its customers in various different ways. From cement to fashion, ABG has covered it all by mastering the art of marketing differentiation. Operating in over 35 countries, this conglomerate is successfully expanding with each passing year. As a B-School student, it’s imperative to ensure your attire is fit for the kind of role you think you deserve. Allen Solly has been my go-to brand when I want to make a lasting impression with the kind of formal outfits I choose for an interview. Aditya Birla Group plays a huge role here with brands like Van Heusen, Allen Solly, Pantaloons, Peter England and more. They say that first impression is the last impression, clothes play a major role in how you shape your first impression in front of a potential recruiter. ABG brands essentially make life easier for its customers and makes sure you leave a mark wherever you go, increasing your chances for a brighter future. ABG retail has changed the perception of fashion in India, but its telecom services invoke a feeling of nostalgia in my mind. Turning 18 lead to me getting my own sim, an Idea Cellular sim in Pune (Maharashtra). The brand makes you so loyal that even after leaving my hometown of Pune, Idea Cellular sim is one piece of my hometown that I carry even now. Aditya Birla group is a customer centric conglomerate which aims at increasing the living standards of the people of India and it is successfully proliferating further into this mission.