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Aditya Birla- Not just a brand!

Jul 15, 2019 | 3 minutes |

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Part A - Aditya Birla Group rightly stands by the famous quote by Lao Tzu "A journey of a thousand miles begins with a single step" as they started as a Jute Manufacturing Company in 1919, and subsequently transformed it to a leading multi-product corporation covering varied business sectors.Today as we all know Aditya Birla Group(ABG) is one of the premier business conglomerate of India. We cannot overlook ABG as it connected to us in a million ways. Right from connecting people through mobile network ABG's Vodafone,Idea ensures you are always connected to your loved ones.Our morning breakfast and supplies wouldnt have been complete without buying the groceries from the nearest More Supermart. And ofcourse to step out,one has to look smart and sassy .The outfits from my favourite store Pantaloons never leaves me dissappointed. Ive been a loyal customer of Pantaloons since 15 years and I must say everytime I visit it ,its always got something new to offer.Be it my favourite Bare Denims,to my comfy Honey Tshirts ,Allen Solly's formals or Liva casuals for my traditional look,I get a great deal on all of them.Not only this being a Green Card Holder(Priority customer) I am notified about the discounts and deals before others.Also I win points for every purchase and can redeem the same on my next purchase. Peter England Shirts always come to my rescue when I think of birthday presents for my Dad. And Ted Baker Bags being an all time favourite since its not only classy but also easy to carry. ABG is thus associated to every facet of my Life. Part B :How you overcame challenges to achieve your ambitions in life so far? “Great things never come from comfort zones.” Life is all about taking risks.You never know whats in store for you next.One of the major challenges rather than risk for me was to quit a decent paying job to pursue an MBA after 3.5 years of experience.When I received my admission letter for NMIMS,Bangalore It was a very tough decision for me, since I had to step out of my comfort zone,leave my city , a job which I had my grip on. To add to this my parents were looking for me to get married as everything in my life was perfectly stable and seeing my progress in job. However I was determined and knew that an MBA for me was now or never.I had to stand up against them for my dreams and aspirations.After endless suggestions, advices ,arguments I finally managed to convince my parents.They were also apprehensive at first and burdened by peer pressure but eventually they gave in.  Today here I stand pursuing my 2nd year of PGDM in Finance.The first year of MBA has been a roller coaster ride for me giving me varied exposure not only technically but also in people management skills. Being from an engineering background understanding and maintaining my interest in finance itself had been a challenge for me in the last year. However, I was very focused to continue with the same subject because of my interest leaving my comfort zone besides. This course gave me opportunities to intern with big brands like Bosch and also to network with Corporates through Guest Lectures and Conclaves.It has definitely made me a better version of myself. I can surely say I will not regret this decision and will manage finding opportunities in problems.