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Mar 6, 2015 | 3 minutes |

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The keywords causing perennial apprehension and circumspection among the preponderance of the youth today are - pre-paid, bonus card, STD plan…….-the list seemingly never ends. And while Airtel’s opus wages a ceaseless war against Hutch’s zoozoos, few other diminutive ones attempt at making inroads with enticing offers or just hopes that unintelligible and ignorant ones will overlook the spelling of the company’s name. But what really fires up the business of these mobile connection companies are irritable individuals, puerile couples, blabbering friends, distant verbose relatives and infatuated Romeos who do not fail to enlighten their Juliets about the verisimilitude of their beauty with the serenity and immaculateness of the moon every night. The advertisements are carefully fabricated for all the different segments of the society, namely – the homesick, the lovesick and the hopeless. They actually study human psychology and behavioral patterns before they launch their products. All these crafty moves by the brains and lobbyists of the companies puts the customers in a bit of a fix. Nevertheless, the forever know-all human race vehemently believes that they have been successful in befooling the company by selecting the best offer available even after receiving bloated up bills at the end of the month. And there is also a moral part to it. I would hereby like to thank the preposterous behavior of a miserly student whose passionate activities has left me flabbergasted and led to the emanation of this article. This fervent boy used to steal from his friends in order to recharge his ever-dwindling balance. His girlfriend was surely the luckiest. Looking at it from this guy’s point of view - the girl had to be the most beautiful girl in the world (or at least she had the sweetest voice) - perfectly made for each other. Another possible (and more likely) explanation is that this fool is either a monomaniac or a sycophant. Mobile phones have made the life of consummate and congenital liars a whole lot easier. Commitments made, no longer has the effect or the intent – a last second change is always on the cards. Most of us are going cellular and losing our integrity (pun intended). But hey! Wait! Wait! Do I sound like a sexagenarian? Are you reading my statements as innuendoes? If you are a lawyer hired by any one of the afore-mentioned or afore-hinted companies and have resolutely and unequivocally decided to press the court for a capital punishment against me stating the charges as libel, let me point out to you the white flag upon my deck – I am myself a lover and an ardent one at that. I am a regular victim of your company. Please spare me! About me: Behold me there, A Little Larger Never quite a calorie watcher Glib I am but seldom mellow The bonds I make, never shallow I love the songs and I love to hum My cakes they say, super yum! Rhyme I may when words don’t fail Dance you ask and I’ll surely bail I do not smoke but do the “Bong” Here’s hoping, “Our journey be long” -- By Aratrika Gupta, IIM Lucknow