All You Need To Know About MBA In Analytics

Smartphones and social media have facilitated data generation on an individual level, every second of the day. Data and analytics industry is set to grow at an exponential rate in the coming years. In this competitive world, any company that doesn’t take advantage of data analytics will be left behind by its competitors who are using available data and technology to grow their businesses.

What is an MBA in Analytics?

MBA in Analytics covers various methodologies of data analysis and its application in different functions such as Marketing, Operations, Finance, etc. It also gives an insight into advanced software and models available in data analytics field.

Who is it suitable for? 

This course needs a strong data interpretation and analytical abilities. It’s very important to have an interest and aptitude in mathematics and quantitative analysis. Candidate with prior knowledge of data softwares will be at an advantage.

Which schools offer this specialisation?

Some of the courses offered by institutes in India are:-

• PGP - Indian Institute of Management, Ahmedabad offers Information Systems as one of the electives in second year

• MBA in Information System - NMIMS

• Executive Program of Business Analytics- Indian Institute of Management, Calcutta

• PGD in Business Analytics- jointly offered by Indian Institute of Technology, Kharagpur, Indian Institute of Management, Calcutta and Indian Statistical Institute, Kolkata

• Certificate Programme in Business Analytics- Indian School of Business, Hyderabad

• PGDM in Research and Business Analytics - L.N. Welingkar Institute of Management Development and Research

• Executive Program in Business Analytics - MISB Bocconi

What to check at these schools?

• Look for courses that include projects that help you understand application of theories in real world

• It’s helpful if institutes train the candidates on usage of advanced softwares

• Placement roles offered

What are some of the unique subjects taught exclusively in this course?

• Big Data Analytics

• Data Mining

• Cloud Computing

• Enterprise Digital Infrastructure

• Information Retrieval

What are its future prospects?

Data Management is the future.  Companies, Government, organisations, etc are spending millions on gathering data. Every sector needs data analysis and there’s a major shortage of data scientists. Every company needs analysts to interpret the data available in order to make business decisions. With the amount of data available, organisations need to churn out important information and use it to their advantage. The methods and softwares used for data analysis are universal in nature which increases opportunities in this field to the entire world. Since, it’s a relatively new field, the demand for data scientists is more than the supply. There is no better time to opt for this field than now.