When I think of Aditya Birla Group, the first thing that comes to my mind is the ad of Abhishek Bachhan saying “What an Idea Sir Ji!”. Truly what an Idea Sir Ji i.e. the Idea Cellular Ltd. I remember the days of the year 2003 when I was studying in my village. This was the first time when I came to know that there is one device that is wireless and lets people talk to each other over a long distance, unlike the traditional wired telephone. Those were the days when the Indian government had deregulated the telecom sector and therefore there was a sudden upsurge of the mobile phone market. Idea was the first company which installed its tower in my village and it made a huge difference in our life. Now we could connect with our relatives and other friends with a small device in our pocket over a cellular network powered by the Idea. This was some kind of the blessing we got during those days as connectivity with other parts of the country was a big issue especially in small villages like mine. After that, it opened a whole lot of new world. Then came the WAP/GPRS services through which we were able to connect with the parts of the world which transformed our life and propelled us into the present era of a digital revolution.
Aditya Birla Group has played a significant part in tackling some of the big issues of our country. They have served the nation with their utmost dedication. They have helped in building the nation’s infrastructure and the most important aspiration of a common man i.e. a home with their “Ultra Tech Cement”. They have helped the nation wear the Indian fabric with brands of global presence such as Grasim, Louis Philippe, Allen Solly, Peter England, Van Heusen. They have been helping in furthering the financial inclusion of masses through their financial services company Aditya Birla Capital Limited. They have connected the millions of Indians through their Idea Cellular network.
Aditya Birla Group is dedicated to the service of the nation and has been helping in realizing the dreams of the common masses. They have made it “Big” in the lives of every Indian.
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