I was on a trekking expedition to Triund and Laka Glacier, passing through such rugged Himalayan terrain that even to get drinking water we had to heat the snow but Forever 21 Active-wear was making my tiresome journey comfortable and encouraging me to keep on moving. There was no cell phone network around us. But as soon as we reached the peak, I started getting messages from my Idea service provider and thus even at the height of 3200 meters above sea level Idea was keeping me connected with the world and allowed me to have a video call with my parents and share the live view of beautiful snow-covered mountains with them. We sometimes don’t even realize how integral the presence of something is in our life until we are forced to be in a situation where it is no longer present. Such is the presence and impact of Aditya Birla in our life. I regularly commute in Bengaluru Metro Rail, but the awareness of the contribution of Aditya Birla Group in making my commute safer and convenient with “Ultratech” only came today. Even my daily grocery shopping involves use of ABPB Wallet and BHIM ABPB UPI, and it has freed me from carrying the cash around. My weekend shopping spree with my friends starts at “Pantaloons” and can only end at “Only.” But The best of all is our visit to “The Collective” on the special occasion of birthdays to pamper my brother and mom. My dad, on the other hand, is a classic guy who would swear by “Peter England” for all his clothing needs and his favorite can’t be changed with the swaying market trends. Aditya Birla has touched us all in some way or the other, and the story can continue to flow.
Leaving my home for Job was tough for me, but then again moving to a completely unknown city on a different job assignment as soon as I had started settling down was tougher. Opportunity to be associated with Big Brand names and MNC was both exciting and intimidating. I stepped into the corporate world with Allen Solly, giving me the confidence to face the challenges ahead of me. It was still challenging to find Formal business attire for women, but Aditya Birla made it affordable and available for every working woman and became the first Indian brand to do so. I moved into my first Flat with trust in Ultra Tech Cement, but I had nothing of my own, and I had no idea of how and from where to start, then “More Megastore” became my one stop solution for all my woes and helped me in setting up my new house and converted it into home. “Kitchen’s Promise” and “more Choice” allowed me to have the same taste of my mom’s food even if I was far away from home and “MORE LIFE” alleviated my parents worry about my healthy eating. Planet Fashion and Forever 21 allowed me to explore the hidden fashion diva in me, and the butterfly emerged from the cocoon.
I was also able to take big financial decisions with my trust in Aditya Birla sun life mutual funds. It was a difficult and challenging journey, but the changes allowed me to be confident and more independent. The experiences of the past few years have transformed my identity and abilities. Now I am a wanderer and explorer, traveling all around with friends and even going on solo trips. I am always looking forward to the Adventure sports such as Bungee Jumping, Para Gliding, Rafting and many more. I can now interact with strangers of any culture or language, imbibing the experience with ease. This story is not the end of my journey, but my life-learning has just started.