Aditya Birla Group, a Fortune 500 company, one of the leading conglomerate originated in India has always held the loyalty of my family and me, not just because of the fact that it has its roots in India but also because of the vast portfolio of products, brands that are offered by the company. It has various brands like Idea, Vodafone in the telecommunication sector; Grasim in the fabric industry; Forever 21, Pantaloons, Allen Solly, Peter England, Van Heusen in the apparel sector; Ultra tech cement in cement industry; Aditya Birla Carbon, Condutex, Raven in Carbon black sector and many more. It is operating in thirty-five different countries all over the world. A strong presence in Life Insurance, Aluminum industry, Tire industry, Fashion brands, Telecom Operator and NBFC. Aditya Birla group has made a significant impact with its Ultra tech Cement product that not only guarantees the foundation of the house would stay strong but also bear every one of the atrocities of time and ensures us.
“An Idea can change your life”, and that is precisely what it feels transpired with my family and me. In December 2004, as the telecommunication industry was developing at a fast pace and the technological innovation were on the rise. In my home for the very first time, someone bought a mobile phone of LG with a SIM card of IDEA, which felt like a Martian article. It was arduous to assimilate that a device exists by means of which we could communicate from anywhere in the world to anyone, and there is no need to stay attached to the landline. The first mobile connection of the house was purchased for my mother, being a doctor and running her clinic, my family members believed that it would be fitting to get her one.
At the early age of eight years, it was an amazement for my sister and me that just by implanting a tiny card into the phone the portable handset could accept calls and messages. It opened the doors for us to technology; it was the first essence of technology that we received in our life. Even after brainstorming with my sister, we could not comprehend how a phone can survive devoid of wire connections and still operate accurately. This inquisitiveness became the motive for me to pursue Bachelors of Technology in the field of Electronics and Communication from Northern India Engineering College after my twelfth standard. I always had a yearning to fathom how mobile networks function and how it was that such a big and bulky landline phone could be converted to a handheld mobile phone.
Now the technology innovations have reached a stage where from just providing the service of hassle-free calls and messaging services in the initial days of launch the network of Idea has become a facilitator for fast speed internet also. In today’s era without the Internet, no one can survive, from getting information about any topic, to the social media sites, to the banking facility all can only be done with the use of the internet. In short, the Aditya Birla group has taken India on its shoulders and helped it reach new heights.