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An inevitable part of Life- Aditya Birla Group

Jul 15, 2019 | 3 minutes |

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PART A Aditya Birla group Brands play a very important role in our life. From the Aluminium foil (Superwrapp) in which we daily pack our lunch to the house we live in (Birla white cement), ABG Brands are involved in our life one way or the other. ABG is constituted of a plethora of brands covering roughly 8 sectors namely Banking, Carbon Black, Cement, Fashion, Financial Services, Metals, Textiles, and Chemicals. Since its inception in 1857, it has been associated with many revolutionary changes they brought about in their respective sectors while working towards sustainable development of society as a whole. I still remember the first time I bought my formal attire from Van Heusen for my interview of NMIMS Bangalore and fortunately was able to crack the interview too. Leaving clothes aside for a minute, The frequency with which we use our Cell phones every day is astounding and being a loyal IDEA(ABG brand) user which provides the best internet service across India, I am thankful to ABG for introducing for bringing IDEA In our lives as it literally changed my life. The cabs in which we travel on a regular basis are all made of Auto trims (jute felt-based car interiors) which offers door trims, interior trims, package trays, felt, carpet and insulators for all most all major car makers of India are all manufactured by Aditya Birla Group. Thus ABG is omnipresent and connected with our lives! So yes ABG is a big thing in my life and being an Indian I couldn’t help but take pride on the mammoth that ABG is! PART B Life is full of challenges. They may make life hard but overcoming them gives a sense of pride and confidence to strive through others. The challenge started the day I was born. My grandmother always wanted a girl child and taunted my parents because of me. I felt like a victim for no fault of mine. My brother was like a privileged child who enjoyed big birthday parties and the love and affection of my grandmother. I always missed that in my life. I felt as if my parents were suffering because of me. I always had this feeling to create my own identity and get recognition for my parents.  I achieved what I wanted by excelling in my academics. After every parent-teacher meeting in school, appreciation from my teachers filled that void inside. Pride in the eyes of my parents gave me a sense of achievement. I never took academics as some pressure but as an opportunity to prove myself. Slowly, things started to change. But it didn’t happen in a day, in fact, it is still an ongoing process. It’s all about taking one step at a time for overcoming any challenge in life. It will happen a lot of times when things may go wrong at no fault of yours but it is important to take responsibility. It brings freedom and choice to not let yourself get affected by negative situations.